Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food

Ingredients
Breed sizes
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Estimated Nutrient Content
To understand the nutrient content of pet food, we visualize its macronutrient composition in three ways. In the charts below, you’ll see a guaranteed analysis on an as-fed basis, a dry matter analysis, and a breakdown of the food’s macronutrients on a calorie-weighted basis.
Remember that all of these values are estimates based on the guaranteed analysis published by the company, and the food’s actual nutrient values may be slightly different.
Guaranteed Analysis
Protein: 46%
Fat: 21%
Fiber: 2%
Moisture: 8%
Ash: 0%
Carb: 23%
Dry Matter Analysis
Protein: 50%
Fat: 22.83%
Fiber: 2.17%
Ash: 8%
Carb: 25%
Calorie Weighted Basis
Protein: 38.33%
Fat: 42.5%
Carb: 19.17%
Our Review
- Rich in protein
- To our knowledge, Purpose has never had a product recall
- Freeze-dried food retains the nutritional value of raw meat
- Supplemented with chelated minerals for optimal nutrient absorption
- Contains dried kelp as a natural source of essential nutrients
- Doesn’t contain fillers, by-products, or artificial additives
- Low in moisture
- Contains plant-based proteins
- Freeze dried dog food requires rehydration, which is time-consuming
Recall History
The following list (if present) shows all dog food recalls related to Purpose since 2011. If no recalls are listed, no recall events have been reported.
Since 2011 Purpose has never been recalled.
Ingredient Review
Our review of Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food begins with a detailed look at the food’s ingredients.
The first ingredient is Rabbit With Bone. Rabbit with bone is milled rabbit meat with the bones ground in. This isn’t something we humans would find appealing but in pet food, rabbit with bone can be a valuable source of novel protein, amino acids, vitamins, and minerals to support your companion’s overall well-being.
The second ingredient is Organic Broccoli. Organic broccoli is a vegetable that’s in the same family as cabbage. It is grown without chemical fertilizers, herbicides, or pesticides. In pet food, organic broccoli serves as a source of fiber, vitamins, minerals and antioxidants to benefit your companion’s wellbeing.
The third ingredient is Organic Carrots. Organic carrots are root vegetables that are grown without chemical fertilizers, pesticides, or herbicides. In pet food, organic carrots serve as a source of easily digested carbohydrate and fiber. Organic carrots contain many essential vitamins, minerals, and antioxidants that can help support your pet’s health.
The fourth ingredient is Organic Squash. Organic squash is a general term for the fruit from any variety of squash plant, that has been raised without chemical fertilizers, pesticides, or herbicides. In pet food, organic squash is often a source of highly digestible gluten-free carbohydrates, fiber, antioxidants, vitamins, and minerals.
The fifth ingredient is Organic Blueberry. Organic blueberry refers to blueberries that are grown without chemical fertilizers, herbicides, or pesticides. In pet food, organic blueberry can serve as a source of vitamins, minerals, and antioxidants to support your companion’s immune system and overall well-being. Organic blueberry also contain fiber and a small amount of easily digestible carbohydrates.
When we analyzed the ingredients in Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food, we found that most of the protein is derived from meat based sources.
Price Analysis
Price per oz
Product Price
$2.93
Market Price avg.
$2.63
% From the Avg
+11%
Price per 100 kcal
Product Price
$2.36
Market Price avg.
$1.83
% From the Avg
+29%
Price per day
Product Price
$1.42
Market Price avg.
$1.10
% From the Avg
+29%
Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food is priced above the average market price for freeze-dried dog food.
Nutritional Analysis
Your adult dog needs a balance of macro and micronutrients to thrive. A food formulated for adult maintenance or all life stages is made to meet these needs. While there can be a lot of variation in actual calorie density, adult dog foods are generally intended to provide for basic calorie needs of the average active dog. In addition to satisfying their energy needs, these foods provide the protein, fat, carbohydrates, fiber, and other nutrients your adult dog needs to survive. Again, not all adult foods are the same, so you may have to search around for the right fit for your dog.
With that in mind, we’ve compared Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food to the other 238 freeze-dried dog food recipes in our database:
DM Protein
Product info
50%
All Products avg.
44.16%
% From the Avg
+13%
DM Fat
Product info
22.83%
All Products avg.
26.31%
% From the Avg
-13%
DM Fiber
Product info
2.17%
All Products avg.
4.67%
% From the Avg
-54%
DM Carb
Product info
25%
All Products avg.
24.59%
% From the Avg
+2%
Analysis Overview
Overall, this is a meat based food that’s high in protein with low fat and moderate carbohydrate content relative to other freeze-dried dog foods.
Disclaimer and Disclosure
At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to include certain products in our reviews.
We do, however, participate in affiliate marketing programs and we partner with select brands to fund our site. We choose the products we review carefully and review them thoroughly before publishing a review or accepting any form of payment.
Proceeds from this program and our partners enable us to continue providing high-quality content to our readers. Read more about how we’re funded here.
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