Pet Food Sherpa Editorial | Last Updated September 16, 2023

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Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food

Company info

Company HQ

New York, New York

Parent company

PURPOSE PET FOOD

Product info

Age Range: Adult

Food Form Freeze-Dried Dog Food

Cost per day: $1.42

Primary proteins

Ingredients

Rabbit With Bone, Organic Broccoli, Organic Carrots, Organic Squash, Organic Blueberry, Organic Apples, Organic Apple Cider Vinegar, Organic Coconut Oil, Potassium Chloride, Dried Kelp, Sodium Chloride, Zinc Proteinate, Iron Proteinate, Vitamin E Supplement, Niacin Supplement, Copper Proteinate, Manganese Proteinate, Thiamine Mononitrate, D-Calcium Pantothenate, Sodium Selenite, Riboflavin Supplement, Biotin, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement.

Breed sizes

Toy

Small

Medium

Large

Giant

Compare Prices To Find The Lowest Price

$40.99 +Shipping ($5 )

Free Shipping On Orders $49+

Free Shipping On Orders $25+

Overall Score

62%

Read customer reviews

Ratings

? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 80%

? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 65%

? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%

? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 31%

? This metric is based on customer ratings from various retailers. Customer Experience 61%

? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 0%

Estimated Nutrient Content

To understand the nutrient content of pet food, we visualize its macronutrient composition in three ways. In the charts below, you’ll see a guaranteed analysis on an as-fed basis, a dry matter analysis, and a breakdown of the food’s macronutrients on a calorie-weighted basis.

Remember that all of these values are estimates based on the guaranteed analysis published by the company, and the food’s actual nutrient values may be slightly different.

Guaranteed Analysis

Protein: 46%

Fat: 21%

Fiber: 2%

Moisture: 8%

Ash: 0%

Carb: 23%

Dry Matter Analysis

Protein: 50%

Fat: 22.83%

Fiber: 2.17%

Ash: 8%

Carb: 25%

Calorie Weighted Basis

Protein: 38.33%

Fat: 42.5%

Carb: 19.17%

Our Review

Pros

Rich in protein
To our knowledge, Purpose has never had a product recall
Freeze-dried food retains the nutritional value of raw meat
Supplemented with chelated minerals for optimal nutrient absorption
Contains dried kelp as a natural source of essential nutrients
Doesn’t contain fillers, by-products, or artificial additives

Cons

Low in moisture
Contains plant-based proteins
Freeze dried dog food requires rehydration, which is time-consuming

Recall History

The following list (if present) shows all dog food recalls related to Purpose since 2011. If no recalls are listed, no recall events have been reported.

Since 2011 Purpose has never been recalled.

Ingredient Review

Our review of Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food begins with a detailed look at the food’s ingredients.

The first ingredient is Rabbit With Bone. Rabbit with bone is milled rabbit meat with the bones ground in. This isn’t something we humans would find appealing but in pet food, rabbit with bone can be a valuable source of novel protein, amino acids, vitamins, and minerals to support your companion’s overall well-being.

The second ingredient is Organic Broccoli. Organic broccoli is a vegetable that’s in the same family as cabbage. It is grown without chemical fertilizers, herbicides, or pesticides. In pet food, organic broccoli serves as a source of fiber, vitamins, minerals and antioxidants to benefit your companion’s wellbeing.

The third ingredient is Organic Carrots. Organic carrots are root vegetables that are grown without chemical fertilizers, pesticides, or herbicides. In pet food, organic carrots serve as a source of easily digested carbohydrate and fiber. Organic carrots contain many essential vitamins, minerals, and antioxidants that can help support your pet’s health.

The fourth ingredient is Organic Squash. Organic squash is a general term for the fruit from any variety of squash plant, that has been raised without chemical fertilizers, pesticides, or herbicides. In pet food, organic squash is often a source of highly digestible gluten-free carbohydrates, fiber, antioxidants, vitamins, and minerals.

The fifth ingredient is Organic Blueberry. Organic blueberry refers to blueberries that are grown without chemical fertilizers, herbicides, or pesticides. In pet food, organic blueberry can serve as a source of vitamins, minerals, and antioxidants to support your companion’s immune system and overall well-being. Organic blueberry also contain fiber and a small amount of easily digestible carbohydrates.

When we analyzed the ingredients in Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food, we found that most of the protein is derived from meat based sources.

Price Analysis

Price per oz

Product Price

$2.93

Market Price avg.

$2.63

% From the Avg

+11%

Price per 100 kcal

Product Price

$2.36

Market Price avg.

$1.83

% From the Avg

+29%

Price per day

Product Price

$1.42

Market Price avg.

$1.10

% From the Avg

+29%

Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food is priced above the average market price for freeze-dried dog food.

Nutritional Analysis

Your adult dog needs a balance of macro and micronutrients to thrive. A food formulated for adult maintenance or all life stages is made to meet these needs. While there can be a lot of variation in actual calorie density, adult dog foods are generally intended to provide for basic calorie needs of the average active dog. In addition to satisfying their energy needs, these foods provide the protein, fat, carbohydrates, fiber, and other nutrients your adult dog needs to survive. Again, not all adult foods are the same, so you may have to search around for the right fit for your dog.

With that in mind, we’ve compared Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food to the other 238 freeze-dried dog food recipes in our database:

DM Protein

Product info

50%

All Products avg.

44.16%

% From the Avg

+13%

DM Fat

Product info

22.83%

All Products avg.

26.31%

% From the Avg

-13%

DM Fiber

Product info

2.17%

All Products avg.

4.67%

% From the Avg

-54%

DM Carb

Product info

25%

All Products avg.

24.59%

% From the Avg

+2%

Analysis Overview

Overall, this is a meat based food that’s high in protein with low fat and moderate carbohydrate content relative to other freeze-dried dog foods.

Disclaimer and Disclosure

At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to include certain products in our reviews.

We do, however, participate in affiliate marketing programs and we partner with select brands to fund our site. We choose the products we review carefully and review them thoroughly before publishing a review or accepting any form of payment.

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