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Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food

Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food
Company info
Company HQ
New York, New York
Parent company
Product info
Age Range: Adult
Price per oz $2.86
Cost per day: $1.38
Primary proteins


Rabbit With Bone, Organic Broccoli, Organic Carrots, Organic Squash, Organic Blueberry, Organic Apples, Organic Apple Cider Vinegar, Organic Coconut Oil, Potassium Chloride, Dried Kelp, Sodium Chloride, Zinc Proteinate, Iron Proteinate, Vitamin E Supplement, Niacin Supplement, Copper Proteinate, Manganese Proteinate, Thiamine Mononitrate, D-Calcium Pantothenate, Sodium Selenite, Riboflavin Supplement, Biotin, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement.

Breed sizes

size-1 Toy
size-2 Small
size-3 Medium
size-4 Large
size-5 Giant

Overall Score



? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 55%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 65%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 25%
? This metric is based on customer ratings from various retailers. Customer Experience 61%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 30%

Estimated Nutrient Content

Guaranteed Analysis


Protein: 46%

Fat: 21%

Fiber: 2%

Moisture: 8%

Ash: 0%

Carb: 23%

Dry Matter Analysis


Protein: 50%

Fat: 22.83%

Fiber: 2.17%

Carb: 25%

Calorie Weighted Basis


Protein: 38.33%

Fat: 42.5%

Carb: 19.17%

Our Review

  • Free of potentially-harmful ingredients and additives
  • Expensive
  • High in carbohydrates
  • Low in moisture

Recall History

The following list (if present) shows all dog food recalls related to Purpose since 2009. If no recalls are listed, no recall events have been reported.

Since 2009 Purpose has never been recalled.

Ingredient Review

Our review of Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food begins with a detailed look at the food’s ingredients.

The first ingredient is Rabbit With Bone. Rabbit with bone is milled rabbit meat with the bones ground in. This isn’t something we humans would find appealing but in pet food, rabbit with bone can be a valuable source of novel protein, amino acids, vitamins, and minerals to support your companion’s overall well-being.

The second ingredient is Organic Broccoli. Organic broccoli is a vegetable that’s in the same family as cabbage. It is grown without chemical fertilizers, herbicides, or pesticides. In pet food, organic broccoli serves as a source of fiber, vitamins, minerals and antioxidants to benefit your companion’s wellbeing.

The third ingredient is Organic Carrots. Organic carrots are root vegetables that are grown without chemical fertilizers, pesticides, or herbicides. In pet food, organic carrots serve as a source of easily digested carbohydrate and fiber. Organic carrots contain many essential vitamins, minerals, and antioxidants that can help support your pet’s health.

The fourth ingredient is Organic Squash. Organic squash is a general term for the fruit from any variety of squash plant, that has been raised without chemical fertilizers, pesticides, or herbicides. In pet food, organic squash is often a source of highly digestible gluten-free carbohydrates, fiber, antioxidants, vitamins, and minerals.

The fifth ingredient is Organic Blueberry. Organic blueberry refers to blueberries that are grown without chemical fertilizers, herbicides, or pesticides. In pet food, organic blueberry can serve as a source of vitamins, minerals, and antioxidants to support your companion’s immune system and overall well-being. Organic blueberry also contain fiber and a small amount of easily digestible carbohydrates.

After the fifth ingredient, the list includes all remaining ingredients. It’s worth noting that ingredients (other than nutritional supplements) located this far down on the list aren’t likely to have an impact on the overall rating of this Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food.

Nutritional Analysis

We’ve compared Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food to the other 202 fresh frozen dog food recipes in our database:

Product info All Products avg.
DM Protein 50% 44.59%
DM Fat 22.83% 27.57%
DM Fiber 2.17% 4.64%
DM Carb 25% 22.85%
Caloric Content 4374 kcal/kg 4078 kcal/kg

This recipe has:

  • 5.41% more protein
  • 4.74% less fat
  • 2.47% less fiber
  • 20.68% less carb
  • 296 more kcal/kg

Your adult dog needs a balance of macro and micronutrients to thrive. A food formulated for adult maintenance or all life stages is made to meet these needs. While there can be a lot of variation in actual calorie density, adult dog foods are generally intended to provide for basic calorie needs of the average active dog. In addition to satisfying their energy needs, these foods provide the protein, fat, carbohydrates, fiber, and other nutrients your adult dog needs to survive. Again, not all adult foods are the same, so you may have to search around for the right fit for your dog.

Price Analysis

Product info Market Price Avg.
Price per oz $2.86 $2.36
Price per 100 kcal $2.30 $1.59
Price per day $1.38 $0.96

Analysis Overview

Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food is priced above the average market price for fresh frozen dog food.

When we analyzed the ingredients in Purpose Rabbit & Veggie Grain-Free Freeze-Dried Dog Food, we found that most of the protein is derived from plant based sources.

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