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Purpose Chicken & Veggie Grain-Free Freeze-Dried Dog Food

Purpose Chicken & Veggie Grain-Free Freeze-Dried Dog Food
Company info
Company HQ
New York, New York
Parent company
Product info
Age Range: Adult
Price per oz $2.14
Cost per day: $1.17
Primary proteins
  • Ground Chicken With Bone
  • Chicken Heart
  • Chicken Liver
  • Chicken Gizzard


Ground Chicken With Bone, Chicken Heart, Chicken Liver, Chicken Gizzard, Organic Broccoli, Organic Carrots, Organic Squash, Organic Apples, Organic Blueberry, Herring Oil, Organic Apple Cider Vinegar, Organic Coconut Oil, Potassium Chloride, Dried Kelp, Sodium Chloride, Zinc Proteinate, Iron Proteinate, Vitamin E Supplement, Niacin Supplement, Copper Proteinate, Manganese Proteinate, Thiamine Mononitrate, D-Calcium Pantothenate, Sodium Selenite, Riboflavin Supplement, Biotin, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement.

Breed sizes

size-1 Toy
size-2 Small
size-3 Medium
size-4 Large
size-5 Giant

Overall Score



? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 62%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 76%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 36%
? This metric is based on customer ratings from various retailers. Customer Experience 54%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 30%

Estimated Nutrient Content

To understand the nutrient content of pet food, we visualize its macronutrient composition in three ways. In the charts below, you’ll see a guaranteed analysis on an as-fed basis, a dry matter analysis, and a breakdown of the food’s macronutrients on a calorie-weighted basis.

Remember that all of these values are estimates based on the guaranteed analysis published by the company, and the food’s actual nutrient values may be slightly different.

Guaranteed Analysis


Protein: 52%

Fat: 23%

Fiber: 2%

Moisture: 7%

Ash: 0%

Carb: 16%

Dry Matter Analysis


Protein: 55.91%

Fat: 24.73%

Fiber: 2.15%

Carb: 17.2%

Calorie Weighted Basis


Protein: 41.98%

Fat: 45.1%

Carb: 12.92%

Our Review

  • Rich in protein
  • Low carbohydrate content
  • Supplemented with chelated minerals for optimal nutrient absorption
  • High-quality ingredients
  • Rich in species-appropriate animal protein
  • Free of potentially-harmful ingredients and additives
  • Low in moisture
  • Some dogs may be allergic to fish

Recall History

The following list (if present) shows all dog food recalls related to Purpose since 2009. If no recalls are listed, no recall events have been reported.

Since 2009 Purpose has never been recalled.

Ingredient Review

Our review of Purpose Chicken & Veggie Grain-Free Freeze-Dried Dog Food begins with a detailed look at the food’s ingredients.

The first ingredient is Ground Chicken With Bone. Ground chicken with bone is milled chicken meat with the bones ground in. This isn’t something we humans would find appealing but in pet food, ground chicken with bone can be a valuable source of protein, amino acids, vitamins, and minerals to support your furry friend’s overall well-being.

The second ingredient is Chicken Heart. Chicken heart is meat from the muscles that form a chicken’s heart. In pet food, chicken heart can be a good source of protein, iron, and other important nutrients.

The third ingredient is Chicken Liver. Chicken liver is one of a few organ meats that come from a chicken. In pet food, chicken liver serves as a source of protein, iron, and amino acids.

The fourth ingredient is Chicken Gizzard. Chicken gizzard is an internal organ from a chicken. While this might not sound appealing to most of us, it is rich in a number of essential nutrients including iron and zinc. Added to pet food, chicken gizzard is also a source of protein and amino acids.

The fifth ingredient is Organic Broccoli. Organic broccoli is a vegetable that’s in the same family as cabbage. It is grown without chemical fertilizers, herbicides, or pesticides. In pet food, organic broccoli serves as a source of fiber, vitamins, minerals and antioxidants to benefit your companion’s wellbeing.

After the fifth ingredient, the list includes all remaining ingredients. It’s worth noting that ingredients (other than nutritional supplements) located this far down on the list aren’t likely to have an impact on the overall rating of this Purpose Chicken & Veggie Grain-Free Freeze-Dried Dog Food.

Price Analysis

Product info Market Price Avg. % From the Avg
Price per oz $2.14 $2.36 -9%
Price per 100 kcal $1.95 $1.59 22%
Price per day $1.17 $0.96 22%

Nutritional Analysis

We’ve compared Purpose Chicken & Veggie Grain-Free Freeze-Dried Dog Food to the other 202 fresh frozen dog food recipes in our database:

Product info All Products avg. % From the Avg
DM Protein 55.91% 44.59% 25%
DM Fat 24.73% 27.57% -10%
DM Fiber 2.15% 4.64% -54%
DM Carb 17.2% 22.85% -25%
Caloric Content 3880 kcal/kg 4078 kcal/kg -5%

Your adult dog needs a balance of macro and micronutrients to thrive. A food formulated for adult maintenance or all life stages is made to meet these needs. While there can be a lot of variation in actual calorie density, adult dog foods are generally intended to provide for basic calorie needs of the average active dog. In addition to satisfying their energy needs, these foods provide the protein, fat, carbohydrates, fiber, and other nutrients your adult dog needs to survive. Again, not all adult foods are the same, so you may have to search around for the right fit for your dog.

Analysis Overview

Purpose Chicken & Veggie Grain-Free Freeze-Dried Dog Food is priced above the average market price for fresh frozen dog food.

When we analyzed the ingredients in Purpose Chicken & Veggie Grain-Free Freeze-Dried Dog Food, we found that most of the protein is derived from animal based sources.

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