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Purpose Fish & Veggie Grain-Free Freeze-Dried Dog Food

Purpose Fish & Veggie Grain-Free Freeze-Dried Dog Food
Company info
Company HQ
New York, New York us-flag
Parent company
PURPOSE PET FOOD
Product info
Age Range: Adult
Food Form Freeze-Dried Dog Food
Cost per day: $1.17
Primary proteins
  • Whitefish
  • Salmon

Ingredients

Whitefish, Salmon, Organic Broccoli, Organic Carrots, Organic Squash, Organic Blueberries, Organic Apples, Organic Apple Cider Vinegar, Herring Oil, Mixed Tocopherols (As Preservative) Potassium Chloride, Dried Kelp, Sodium Chloride, Zinc Proteinate, Iron Proteinate, Vitamin E Supplement, Niacin Supplement, Copper Proteinate, Manganese Proteinate, Thiamine Mononitrate, D-Calcium Pantothenate, Sodium Selenite, Riboflavin Supplement, Biotin, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement.

Breed sizes

size-1 Toy
size-2 Small
size-3 Medium
size-4 Large
size-5 Giant

Overall Score

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68%

Ratings

? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 87%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 73%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 48%
? This metric is based on customer ratings from various retailers. Customer Experience 64%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 0%

Estimated Nutrient Content

To understand the nutrient content of pet food, we visualize its macronutrient composition in three ways. In the charts below, you’ll see a guaranteed analysis on an as-fed basis, a dry matter analysis, and a breakdown of the food’s macronutrients on a calorie-weighted basis.

Remember that all of these values are estimates based on the guaranteed analysis published by the company, and the food’s actual nutrient values may be slightly different.

Guaranteed Analysis

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Protein: 49%

Fat: 25%

Fiber: 1%

Moisture: 8%

Ash: 0%

Carb: 17%

Dry Matter Analysis

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Protein: 53.26%

Fat: 27.17%

Fiber: 1.09%

Ash: 8%

Carb: 18.48%

Calorie Weighted Basis

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Protein: 38.67%

Fat: 47.91%

Carb: 13.42%

Our Review

Pros
  • Rich in protein
  • Low carbohydrate content
  • To our knowledge, Purpose has never had a product recall
  • Freeze-dried food retains the nutritional value of raw meat
  • Supplemented with chelated minerals for optimal nutrient absorption
  • Contains dried kelp as a natural source of essential nutrients
  • Doesn’t contain fillers, by-products, or artificial additives
Cons
  • Low in moisture
  • Contains plant-based proteins
  • Freeze dried dog food requires rehydration, which is time-consuming
  • Some dogs may be allergic to fish

Recall History

The following list (if present) shows all dog food recalls related to Purpose since 2011. If no recalls are listed, no recall events have been reported.

Since 2011 Purpose has never been recalled.

Ingredient Review

Our review of Purpose Fish & Veggie Grain-Free Freeze-Dried Dog Food begins with a detailed look at the food’s ingredients.

The first ingredient is Whitefish. Whitefish is a general term that refers to mostly freshwater and saltwater fish species with light-colored flesh. In pet food, whitefish is a source of protein and essential nutrients including Omega-3 and Omega-6 essential fatty acids.

The second ingredient is Salmon. Salmon is meat from any fish in the salmon family, and in pet food, salmon might also refer to other parts of the fish including skin and organs. Salmon is an excellent source of protein, and it is a good source of Omega-3 fatty acids.

The third ingredient is Organic Broccoli. Organic broccoli is a vegetable that’s in the same family as cabbage. It is grown without chemical fertilizers, herbicides, or pesticides. In pet food, organic broccoli serves as a source of fiber, vitamins, minerals and antioxidants to benefit your companion’s wellbeing.

The fourth ingredient is Organic Carrots. Organic carrots are root vegetables that are grown without chemical fertilizers, pesticides, or herbicides. In pet food, organic carrots serve as a source of easily digested carbohydrate and fiber. Organic carrots contain many essential vitamins, minerals, and antioxidants that can help support your pet’s health.

The fifth ingredient is Organic Squash. Organic squash is a general term for the fruit from any variety of squash plant, that has been raised without chemical fertilizers, pesticides, or herbicides. In pet food, organic squash is often a source of highly digestible gluten-free carbohydrates, fiber, antioxidants, vitamins, and minerals.

When we analyzed the ingredients in Purpose Fish & Veggie Grain-Free Freeze-Dried Dog Food, we found that most of the protein is derived from fish based sources.

Price Analysis

Price per oz

Product Price

$2.43

Market Price avg.

$2.64

% From the Avg

-8%

Price per 100 kcal

Product Price

$1.96

Market Price avg.

$1.83

% From the Avg

+7%

Price per day

Product Price

$1.17

Market Price avg.

$1.10

% From the Avg

+7%

Purpose Fish & Veggie Grain-Free Freeze-Dried Dog Food is priced within the average market price for freeze-dried dog food.

Nutritional Analysis

Your adult dog needs a balance of macro and micronutrients to thrive. A food formulated for adult maintenance or all life stages is made to meet these needs. While there can be a lot of variation in actual calorie density, adult dog foods are generally intended to provide for basic calorie needs of the average active dog. In addition to satisfying their energy needs, these foods provide the protein, fat, carbohydrates, fiber, and other nutrients your adult dog needs to survive. Again, not all adult foods are the same, so you may have to search around for the right fit for your dog.

With that in mind, we’ve compared Purpose Fish & Veggie Grain-Free Freeze-Dried Dog Food to the other 238 freeze-dried dog food recipes in our database:

DM Protein

DM Protein

Product info

53.26%

All Products avg.

44.16%

% From the Avg

+21%

DM Fat

DM Fat

Product info

27.17%

All Products avg.

26.31%

% From the Avg

+3%

DM Fiber

DM Fiber

Product info

1.09%

All Products avg.

4.67%

% From the Avg

-77%

DM Carb

DM Carb

Product info

18.48%

All Products avg.

24.59%

% From the Avg

-25%

Analysis Overview

Overall, this is a fish based food that’s high in protein with moderate fat and low carbohydrate content relative to other freeze-dried dog foods.

Disclaimer and Disclosure

At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to include certain products in our reviews.

We do, however, participate in affiliate marketing programs and we partner with select brands to fund our site. We choose the products we review carefully and review them thoroughly before publishing a review or accepting any form of payment.

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