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Purpose Duck & Veggie Grain-Free Freeze-Dried Dog Food

Purpose Duck & Veggie Grain-Free Freeze-Dried Dog Food
Company info
Company HQ
New York, New York
Parent company
Product info
Age Range: Adult
Price per oz $2.07
Cost per day: $1.00
Primary proteins
  • Duck
  • Duck Neck
  • Duck Gizzard
  • Duck Liver


Duck, Duck Neck, Duck Gizzard, Duck Liver, Organic Broccoli, Organic Carrots, Organic Squash, Organic Blueberries, Organic Apples, Organic Apple Cider Vinegar, Herring Oil, Potassium Chloride, Dried Kelp, Sodium Chloride, Zinc Proteinate, Iron Proteinate, Vitamin E Supplement, Niacin Supplement, Copper Proteinate, Manganese Proteinate, Thiamine Mononitrate, D-Calcium Pantothenate, Sodium Selenite, Riboflavin Supplement, Biotin, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement.

Breed sizes

size-1 Toy
size-2 Small
size-3 Medium
size-4 Large
size-5 Giant

Overall Score



? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 49%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 78%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 47%
? This metric is based on customer ratings from various retailers. Customer Experience 58%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 30%

Estimated Nutrient Content

To understand the nutrient content of pet food, we visualize its macronutrient composition in three ways. In the charts below, you’ll see a guaranteed analysis on an as-fed basis, a dry matter analysis, and a breakdown of the food’s macronutrients on a calorie-weighted basis.

Remember that all of these values are estimates based on the guaranteed analysis published by the company, and the food’s actual nutrient values may be slightly different.

Guaranteed Analysis


Protein: 42%

Fat: 25%

Fiber: 2%

Moisture: 6%

Ash: 0%

Carb: 25%

Dry Matter Analysis


Protein: 44.68%

Fat: 26.6%

Fiber: 2.13%

Carb: 26.6%

Calorie Weighted Basis


Protein: 32.89%

Fat: 47.54%

Carb: 19.57%

Our Review

  • Supplemented with chelated minerals for optimal nutrient absorption
  • High-quality ingredients
  • Rich in species-appropriate animal protein
  • Free of potentially-harmful ingredients and additives
  • High in carbohydrates
  • Low in moisture
  • Some dogs may be allergic to fish

Recall History

The following list (if present) shows all dog food recalls related to Purpose since 2009. If no recalls are listed, no recall events have been reported.

Since 2009 Purpose has never been recalled.

Ingredient Review

Our review of Purpose Duck & Veggie Grain-Free Freeze-Dried Dog Food begins with a detailed look at the food’s ingredients.

The first ingredient is Duck. Duck is meat from any member of the Anatidae waterfowl. In pet food, duck can serve as a primary protein source as well as a source of animal fat, minerals, and amino acids. It is sometimes used as a novel protein, and is often an ingredient in diets formulated specifically for pets with allergies.

The second ingredient is Duck Neck. Duck neck is the neck of a duck that has been slaughtered for consumption. Meat and bones are typically included. While you might not see duck neck in pet food often, this ingredient is sold as natural dog chews and as raw meat for dogs. Duck neck offers a wide range of nutrients including protein, calcium, and amino acids.

The third ingredient is Duck Gizzard. Duck gizzard is an internal organ from any breed of duck. While this might not sound appealing to most of us, it is rich in a number of essential nutrients including iron and zinc. Added to pet food, duck gizzard is also a source of protein and amino acids.

The fourth ingredient is Duck Liver. Duck liver is one of a few organ meats that come from a duck. In pet food, duck liver serves as a source of protein, iron, and amino acids. It can be a source of novel protein in recipes formulated for pets with allergies.

The fifth ingredient is Organic Broccoli. Organic broccoli is a vegetable that’s in the same family as cabbage. It is grown without chemical fertilizers, herbicides, or pesticides. In pet food, organic broccoli serves as a source of fiber, vitamins, minerals and antioxidants to benefit your companion’s wellbeing.

After the fifth ingredient, the list includes all remaining ingredients. It’s worth noting that ingredients (other than nutritional supplements) located this far down on the list aren’t likely to have an impact on the overall rating of this Purpose Duck & Veggie Grain-Free Freeze-Dried Dog Food.

Price Analysis

Product info Market Price Avg. % From the Avg
Price per oz $2.07 $2.36 -12%
Price per 100 kcal $1.67 $1.59 5%
Price per day $1.00 $0.96 4%

Nutritional Analysis

We’ve compared Purpose Duck & Veggie Grain-Free Freeze-Dried Dog Food to the other 202 fresh frozen dog food recipes in our database:

Product info All Products avg. % From the Avg
DM Protein 44.68% 44.59% 0%
DM Fat 26.6% 27.57% -4%
DM Fiber 2.13% 4.64% -54%
DM Carb 26.6% 22.85% 16%
Caloric Content 4374 kcal/kg 4078 kcal/kg 7%

Your adult dog needs a balance of macro and micronutrients to thrive. A food formulated for adult maintenance or all life stages is made to meet these needs. While there can be a lot of variation in actual calorie density, adult dog foods are generally intended to provide for basic calorie needs of the average active dog. In addition to satisfying their energy needs, these foods provide the protein, fat, carbohydrates, fiber, and other nutrients your adult dog needs to survive. Again, not all adult foods are the same, so you may have to search around for the right fit for your dog.

Analysis Overview

Purpose Duck & Veggie Grain-Free Freeze-Dried Dog Food is priced within the average market price for fresh frozen dog food.

When we analyzed the ingredients in Purpose Duck & Veggie Grain-Free Freeze-Dried Dog Food, we found that most of the protein is derived from animal based sources.

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