Now Fresh Grain-Free Senior Weight Management Recipe Dry Dog Food
Company info
Company HQ
British Columbia, Canada
Parent company
Petcurean Pet NutritionProduct info
Primary proteins
- De-Boned Turkey
- Whole Dried Egg
- De-Boned Salmon
- De-Boned Duck
Ingredients
Breed sizes
Toy
Small
Medium
Large
Giant
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Estimated Nutrient Content
To understand the nutrient content of pet food, we visualize its macronutrient composition in three ways. In the charts below, you’ll see a guaranteed analysis on an as-fed basis, a dry matter analysis, and a breakdown of the food’s macronutrients on a calorie-weighted basis.
Remember that all of these values are estimates based on the guaranteed analysis published by the company, and the food’s actual nutrient values may be slightly different.
Guaranteed Analysis
Protein: 24%
Fat: 11%
Fiber: 7%
Moisture: 10%
Ash: 0%
Carb: 48%
Dry Matter Analysis
Protein: 26.67%
Fat: 12.22%
Fiber: 7.78%
Ash: 8%
Carb: 53.33%
Calorie Weighted Basis
Protein: 24.31%
Fat: 27.06%
Carb: 48.63%
Our Review
- To our knowledge, Now Fresh has never had a product recall
- Supplemented with chelated minerals for optimal nutrient absorption
- Made with fiber-rich flaxseed
- Doesn’t contain fillers, by-products, or artificial additives
- Low in moisture
- Contains plant-based proteins
- Some dogs may be allergic to fish
Recall History
The following list (if present) shows all dog food recalls related to Now Fresh since 2011. If no recalls are listed, no recall events have been reported.
Since 2011 Now Fresh has never been recalled.
Ingredient Review
Our review of Now Fresh Grain-Free Senior Weight Management Recipe Dry Dog Food begins with a detailed look at the food’s ingredients.
The first ingredient is De-Boned Turkey. Deboned turkey is turkey meat with the bones removed. In pet food, deboned turkey can be a valuable source of protein.
The second ingredient is Peas. Pea is a general term to describe whole, split, or milled peas, which are a grain-free, gluten-free source of protein, fiber, and carbohydrates. In pet food, pea products serve as an energy source as well as a supplementary source of vitamins and minerals.
The third ingredient is Potatoes. Potatoes are versatile starchy root vegetables that provide carbohydrates, vitamins, minerals, and some fiber. In pet food, potatoes can add texture and flavor while replacing other starches. Many grain-free and gluten-free pet foods contain potatoes.
The fourth ingredient is Potato Flour. Potato flour is finely ground meal, usually sourced from the inner portion of the potato tuber. In pet food, potato flour is used as a bulking agent and as a source of gluten-free carbohydrates, as well as for enhancing texture.
The fifth ingredient is Pea Fiber. Pea fiber is sourced from the hulls of yellow field peas. The pea fiber in pet food is a source of both soluble and insoluble fiber, which may benefit your companion’s digestive system.
When we analyzed the ingredients in Now Fresh Grain-Free Senior Weight Management Recipe Dry Dog Food, we found that most of the protein is derived from meat based sources.
Price Analysis
Price per lb
Product Price
$5.13
Market Price avg.
$3.66
% From the Avg
+40%
Price per 100 kcal
Product Price
$0.34
Market Price avg.
$0.30
% From the Avg
+15%
Price per day
Product Price
$0.20
Market Price avg.
$0.18
% From the Avg
+14%
Now Fresh Grain-Free Senior Weight Management Recipe Dry Dog Food is priced within the average market price for dry senior dog food.
Nutritional Analysis
As opposed to formulas intended for growth (puppy) and maintenance (adult), there are no special label requirements or legal definitions for “senior” diets. Senior diets are actually only required to meet the same nutritional needs as for adult diets. This means that there can be a lot of variation and interpretation by different food companies on what makes up a senior diet. Senior diets can have varying amounts of protein, fat, carbs, phosphorus, sodium, and fiber.
The assumptions that all senior pets need low protein, low fat and carbs, low phosphorus and sodium, and high fiber across the board are incorrect. The need for higher or lower levels of these nutrients varies greatly from dog to dog. That’s why it’s very important for senior pets for their pet parents to work with their veterinarian to decide what type of diet is most appropriate. For many young senior pets, the adult diets they’ve been on may be just fine to continue.
With that in mind, we’ve compared Now Fresh Grain-Free Senior Weight Management Recipe Dry Dog Food to the other 109 dry senior dog food recipes in our database:
DM Protein
Product info
26.67%
All Products avg.
28.29%
% From the Avg
-6%
DM Fat
Product info
12.22%
All Products avg.
13.36%
% From the Avg
-9%
DM Fiber
Product info
7.78%
All Products avg.
5.48%
% From the Avg
+42%
DM Carb
Product info
53.33%
All Products avg.
52.1%
% From the Avg
+2%
Analysis Overview
Overall, this is a meat based food that’s moderate in protein with moderate fat and moderate carbohydrate content relative to other dry senior dog foods.
Disclaimer and Disclosure
At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to include certain products in our reviews.
We do, however, participate in affiliate marketing programs and we partner with select brands to fund our site. We choose the products we review carefully and review them thoroughly before publishing a review or accepting any form of payment.
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