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Now Fresh Dog Food Review

Company HQ

LocationBritish Columbia, Canada ca-flag

Parent company

Petcurean Pet Nutrition

Sourcing and Manufacturing

LocationUnited States ca-flag, Canada us-flag

Type of food

Wet Dog Food, Dry Dog Food, Dry Senior Dog Food, Dry Puppy Food

Ratings

65%
? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 46%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 67%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 50%
? This metric is based on customer ratings from various retailers. Customer Experience 80%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 44%
Pros
  • To our knowledge, Now Fresh has never had a product recall
  • Foods are nutritionally complete and balanced according to AAFCO standards
  • Now Fresh makes a diverse range of foods for various ages, sizes, and lifestyles
  • All recipes are free of artificial colors, flavors, and preservatives
Cons
  • Some recipes contain plant-based protein
  • Lower than average protein content
  • Price is above market average

Brand Overview

Now Fresh is a Petcurean Pet Nutrition brand. The product line includes canned, dry, and freeze-dried food for dogs and cats of all life stages. Now Fresh pet foods do not contain artificial ingredients, nor are they chemically processed.

How Much Does Now Fresh Dog Food Cost

We’ve compared Now Fresh dog food price to the other 197 dog food brands in our database.

Now Fresh Wet Dog Food Price Comparison

Brand AvgMarket Avg% From the Avg
Price per oz$2.33$0.41+468%
Price per 100 kcal$8.69$1.55+460%
Price per day$5.21$0.93+460%

Now Fresh Wet Dog Food is priced above the average market price for dog food.

Now Fresh Dry Dog Food Price Comparison

Brand AvgMarket Avg% From the Avg
Price per lb$5.04$3.69+37%
Price per 100 kcal$0.31$0.38-20%
Price per day$0.18$0.23-22%

Now Fresh Dry Dog Food is priced below the average market price for dog food.

Now Fresh Dry Senior Dog Food Price Comparison

Brand AvgMarket Avg% From the Avg
Price per lb$4.77$3.81+25%
Price per 100 kcal$0.31$0.32-2%
Price per day$0.19$0.190%

Now Fresh Dry Senior Dog Food is priced within the average market price for dog food.

Now Fresh Dry Puppy Food Price Comparison

Brand AvgMarket Avg% From the Avg
Price per lb$5.79$3.84+51%
Price per 100 kcal$0.34$0.23+48%
Price per day$0.20$0.14+43%

Now Fresh Dry Puppy Food is priced above the average market price for dog food.

Now Fresh Nutrient Profile Comparison

We’ve compared Now Fresh dog food recipes nutrient profile to the other 197 dog food brands in our database.

Wet Dog Food

Brand AvgMarket Avg% From the Avg
DM Protein 46.66% 42.89% +9%
DM Fat 26.11% 22.28% +17%
DM Fiber 5.56% 7.40% -25%
DM Carb 21.66% 26.34% -18%

Dry Dog Food

Brand AvgMarket Avg% From the Avg
DM Protein 28.52% 30.01% -5%
DM Fat 17.04% 15.84% +8%
DM Fiber 5.09% 5.49% -7%
DM Carb 49.35% 47.75% +3%

Dry Senior Dog Food

Brand AvgMarket Avg% From the Avg
DM Protein 27.11% 28.44% -5%
DM Fat 12.44% 13.38% -7%
DM Fiber 6.78% 5.48% +24%
DM Carb 53.67% 51.94% +3%

Dry Puppy Food

Brand AvgMarket Avg% From the Avg
DM Protein 31.11% 32.35% -4%
DM Fat 19.26% 17.94% +7%
DM Fiber 4.07% 4.66% -13%
DM Carb 45.55% 44.25% +3%

All of Now Fresh dog food recipes meets AAFCO's minimum requirements.

Recall History

The following list (if present) shows all dog food recalls related to Now Fresh Dog Food Review since 2011. If no recalls are listed, no recall events have been reported.

Since 2011 Now Fresh has never been recalled.

Explore All Reviews of Now Fresh Dog Food Recipes

Overall Score
68%
Now Fresh Grain-Free Turkey Stew Now Fresh Grain-Free Turkey Stew
Cost per day $11.65

FAQ

faq-item-image Who owns Now Fresh dog food?

Now Fresh is owned by Petcurean Pet Nutrition.

faq-item-image Where is Now Fresh dog food made?

Now Fresh is manufactured in the United States ca-flag, Canada us-flag.

faq-item-image Is Now Fresh AAFCO approved?

Yes, all of Now Fresh recipes are AAFCO approved.

faq-item-image Has Now Fresh dog food been recalled?

No Now Fresh has never been recalled.

Disclaimer and Disclosure

At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to include certain products in our reviews.

We do, however, participate in affiliate marketing programs and we partner with select brands to fund our site. We choose the products we review carefully and review them thoroughly before publishing a review or accepting any form of payment.

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