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Now Fresh Dog Food Review

? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 71%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 68%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 27%
? This metric is based on customer ratings from various retailers. Customer Experience 84%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value Manufacturing Method 44%

Company HQ

LocationBritish Columbia, Canada

Parent company

Petcurean Pet Nutrition

Sourcing and Manufacturing

LocationUnited States , Canada

Type of food

Cat Dry Food, Cat Wet Food, Dog Dry Food, Dog Wet Food

Where to Buy



  • No recalls that we could find
  • Foods are nutritionally complete and balanced according to AAFCO standards
  • Now Fresh makes a diverse range of foods for various ages, sizes, and lifestyles


  • Lower than average protein content
  • Price is above market average

Brand Overview

Now Fresh is a Petcurean Pet Nutrition brand. The product line includes canned, dry, and freeze-dried food for dogs and cats of all life stages. Now Fresh pet foods do not contain artificial ingredients, nor are they chemically processed.

How Much Does Now Fresh Dog food Cost

We’ve compared Now Fresh dog food to the other 202 dog foods in our database.

Brand Price Market Price Avg +- From the Avg
Dog Dry Food $4.04/lb $2.90/lb +$1.14/lb
Dog Wet Food $0.37/oz $0.30/oz +$0.07/oz
Now Fresh dog food is priced above the average market price for dog food.

Now Fresh Nutrient Profile comparison

We’ve compared Now Fresh dog food to the other 202 dog foods in our database.

Protein Market Protein Avg +- From the Avg
Dog Dry Food 28.54% 29.89% -1.35%
Dog Wet Food 44.95% 43.1% +1.85%
All of Now Fresh dog food recipes meets AAFCO's minimum requirements.

Recall History

The following list (if present) shows all dog food recalls related to Now Fresh since 2009. If no recalls are listed, no recall events have been reported.

Since 2009 Now Fresh has never been recalled.

Now Fresh Grain-Free Turkey Stew

Overall Score
Now Fresh Grain-Free Turkey Stew
Cost Cost per day

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Who owns Now Fresh dog food?

Now Fresh is owned by Petcurean Pet Nutrition.

Where is Now Fresh dog food made?

Now Fresh is manufactured in the United States , Canada .

Is Now Fresh AAFCO approved?

Yes, all of Now Fresh recipes are AAFCO approved.

Has Now Fresh dog food been recalled?

No Now Fresh has never been recalled.

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