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Now Fresh Dog Food Review
Company HQ
British Columbia, Canada
Parent company
Petcurean Pet Nutrition
Sourcing and Manufacturing
United States , Canada
Type of food
Wet Dog Food, Dry Dog Food, Dry Senior Dog Food, Dry Puppy Food
Ratings
65%
? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 46%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 67%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 50%
? This metric is based on customer ratings from various retailers. Customer Experience 80%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 44%
To our knowledge, Now Fresh has never had a product recall
Foods are nutritionally complete and balanced according to AAFCO standards
Now Fresh makes a diverse range of foods for various ages, sizes, and lifestyles
All recipes are free of artificial colors, flavors, and preservatives
Cons
Some recipes contain plant-based protein
Lower than average protein content
Price is above market average
Brand Overview
Now Fresh is a Petcurean Pet Nutrition brand. The product line includes canned, dry, and freeze-dried food for dogs and cats of all life stages. Now Fresh pet foods do not contain artificial ingredients, nor are they chemically processed.
How Much Does Now Fresh Dog Food Cost
We’ve compared Now Fresh dog food price to the other 197 dog food brands in our database.
Now Fresh Wet Dog Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per oz
$2.33
$0.41
+468%
Price per 100 kcal
$8.69
$1.55
+460%
Price per day
$5.21
$0.93
+460%
Now Fresh Wet Dog Food is priced above the average market price for dog food.
Now Fresh Dry Dog Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per lb
$5.04
$3.69
+37%
Price per 100 kcal
$0.31
$0.38
-20%
Price per day
$0.18
$0.23
-22%
Now Fresh Dry Dog Food is priced below the average market price for dog food.
Now Fresh Dry Senior Dog Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per lb
$4.77
$3.81
+25%
Price per 100 kcal
$0.31
$0.32
-2%
Price per day
$0.19
$0.19
0%
Now Fresh Dry Senior Dog Food is priced within the average market price for dog food.
Now Fresh Dry Puppy Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per lb
$5.79
$3.84
+51%
Price per 100 kcal
$0.34
$0.23
+48%
Price per day
$0.20
$0.14
+43%
Now Fresh Dry Puppy Food is priced above the average market price for dog food.
Now Fresh Nutrient Profile Comparison
We’ve compared Now Fresh dog food recipes nutrient profile to the other 197 dog food brands in our database.
Wet Dog Food
Brand Avg
Market Avg
% From the Avg
DM Protein
46.66%
42.89%
+9%
DM Fat
26.11%
22.28%
+17%
DM Fiber
5.56%
7.40%
-25%
DM Carb
21.66%
26.34%
-18%
Dry Dog Food
Brand Avg
Market Avg
% From the Avg
DM Protein
28.52%
30.01%
-5%
DM Fat
17.04%
15.84%
+8%
DM Fiber
5.09%
5.49%
-7%
DM Carb
49.35%
47.75%
+3%
Dry Senior Dog Food
Brand Avg
Market Avg
% From the Avg
DM Protein
27.11%
28.44%
-5%
DM Fat
12.44%
13.38%
-7%
DM Fiber
6.78%
5.48%
+24%
DM Carb
53.67%
51.94%
+3%
Dry Puppy Food
Brand Avg
Market Avg
% From the Avg
DM Protein
31.11%
32.35%
-4%
DM Fat
19.26%
17.94%
+7%
DM Fiber
4.07%
4.66%
-13%
DM Carb
45.55%
44.25%
+3%
All of Now Fresh dog food recipes meets AAFCO's minimum requirements.
Recall History
The following list (if present) shows all dog food recalls related to Now Fresh Dog Food Review since 2011. If no recalls are listed, no recall events have been reported.
Now Fresh is manufactured in the United States , Canada .
Is Now Fresh AAFCO approved?
Yes, all of Now Fresh recipes are AAFCO approved.
Has Now Fresh dog food been recalled?
No Now Fresh has never been recalled.
Disclaimer and Disclosure
At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and
unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to
include certain products in our reviews.
We do, however, participate in affiliate marketing programs and we partner with select brands to fund
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Proceeds from this program and our partners enable us to continue providing high-quality content to
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British Columbia, Canada 
Now Fresh Grain-Free Small Breed Adult Fish Recipe Dry Dog Food 
Now Fresh Grain-Free Senior Weight Management Recipe Dry Dog Food 
Now Fresh Grain-Free Large Breed Senior Weight Management Recipe Dry Dog Food 
Now Fresh Grain-Free Small Breed Senior Weight Management Recipe Dry Dog Food 
Who owns Now Fresh dog food?
.
