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Tender & True Dog Food Review

Company HQ

LocationOmaha, Nebraska us-flag

Parent company

Tender & True Pet Nutrition

Sourcing and Manufacturing

LocationUnited States us-flag

Type of food

Dry Dog Food, Wet Dog Food, Freeze-Dried Dog Food

Ratings

67%
? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 49%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 71%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 69%
? This metric is based on customer ratings from various retailers. Customer Experience 69%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 46%
Pros
  • To our knowledge, Tender & True has never had a product recall
  • Foods are nutritionally complete and balanced according to AAFCO standards
  • All recipes are free of artificial colors, flavors, and preservatives
Cons
  • Some recipes contain plant-based protein
  • Lower than average protein content
  • Price is above market average

Brand Overview

Tender & True uses 95 percent organically sourced ingredients in its cat food and dog food. The product line also features GAP humanely raised animal protein and MSC sustainably sourced fish. Tender & True offers wet and dry food for cats and dogs, as well as natural dog treats.

How Much Does Tender & True Dog Food Cost

We’ve compared Tender & True dog food price to the other 197 dog food brands in our database.

Tender & True Dry Dog Food Price Comparison

Brand AvgMarket Avg% From the Avg
Price per lb$3.78$3.69+2%
Price per 100 kcal$0.24$0.38-37%
Price per day$0.15$0.23-35%

Tender & True Dry Dog Food is priced below the average market price for dog food.

Tender & True Wet Dog Food Price Comparison

Brand AvgMarket Avg% From the Avg
Price per oz$0.32$0.41-22%
Price per 100 kcal$1.16$1.55-25%
Price per day$0.69$0.93-26%

Tender & True Wet Dog Food is priced below the average market price for dog food.

Tender & True Freeze-Dried Dog Food Price Comparison

Brand AvgMarket Avg% From the Avg
Price per lb$28.00$22.01+27%
Price per 100 kcal$1.21$1.89-36%
Price per day$0.73$1.13-35%

Tender & True Freeze-Dried Dog Food is priced below the average market price for dog food.

Tender & True Nutrient Profile Comparison

We’ve compared Tender & True dog food recipes nutrient profile to the other 197 dog food brands in our database.

Dry Dog Food

Brand AvgMarket Avg% From the Avg
DM Protein 30.48% 30.01% +2%
DM Fat 17.94% 15.84% +13%
DM Fiber 5.52% 5.49% +1%
DM Carb 46.07% 47.75% -4%

Wet Dog Food

Brand AvgMarket Avg% From the Avg
DM Protein 38.26% 42.89% -11%
DM Fat 20.84% 22.28% -6%
DM Fiber 9.59% 7.40% +30%
DM Carb 31.33% 26.34% +19%

Freeze-Dried Dog Food

Brand AvgMarket Avg% From the Avg
DM Protein 42.22% 44.23% -5%
DM Fat 41.11% 26.20% +57%
DM Fiber 3.33% 4.67% -29%
DM Carb 13.33% 24.63% -46%

All of Tender & True dog food recipes meets AAFCO's minimum requirements.

Recall History

The following list (if present) shows all dog food recalls related to Tender & True Dog Food Review since 2011. If no recalls are listed, no recall events have been reported.

Since 2011 Tender & True has never been recalled.

Explore All Reviews of Tender & True Dog Food Recipes

FAQ

faq-item-image Who owns Tender & True dog food?

Tender & True is owned by Tender & True Pet Nutrition.

faq-item-image Where is Tender & True dog food made?

Tender & True is manufactured in the United States us-flag.

faq-item-image Is Tender & True AAFCO approved?

Yes, all of Tender & True recipes are AAFCO approved.

faq-item-image Has Tender & True dog food been recalled?

No Tender & True has never been recalled.

Disclaimer and Disclosure

At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to include certain products in our reviews.

We do, however, participate in affiliate marketing programs and we partner with select brands to fund our site. We choose the products we review carefully and review them thoroughly before publishing a review or accepting any form of payment.

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