70%
Company HQ
Omaha, Nebraska 
Parent company
Tender & True Pet NutritionSourcing and Manufacturing
United States Type of food
Cat Dry Food, Cat Wet Food, Dog Dry Food, Dog Jerky Treats, Dog Treats, Dog Wet FoodWhere to Buy
Pros
- No recalls that we could find
- Foods are nutritionally complete and balanced according to AAFCO standards
- Affordable
Cons
- Lower than average protein content
Brand Overview
Tender & True uses 95 percent organically sourced ingredients in its cat food and dog food. The product line also features GAP humanely raised animal protein and MSC sustainably sourced fish. Tender & True offers wet and dry food for cats and dogs, as well as natural dog treats.
How Much Does Tender & True Dog food Cost
We’ve compared Tender & True dog food to the other 427 dog foods in our database.
| Brand Price | Market Price Avg | +- From the Avg | |
|---|---|---|---|
| Dog Dry Food | $3.17/lb | $2.90/lb | +$0.27/lb |
| Dog Treats | $2.00/oz | $1.22/oz | +$0.78/oz |
| Dog Wet Food | $0.26/oz | $0.30/oz | -$0.04/oz |
Tender & True dog food is priced above the average market price for dog food.
Tender & True Nutrient Profile comparison
We’ve compared Tender & True dog food to the other 427 dog foods in our database.
| Protein | Market Protein Avg | +- From the Avg | |
|---|---|---|---|
| Dog Dry Food | 30.48% | 29.98% | +0.5% |
| Dog Treats | 25.32% | 25.92% | -0.6% |
| Dog Wet Food | 38.26% | 43.1% | -4.84% |
All of Tender & True dog food recipes meets AAFCO's minimum requirements.
Recall History
The following list (if present) shows all dog food recalls related to Tender & True since 2009. If no recalls are listed, no recall events have been reported.
Since 2009 Tender & True has never been recalled.
Cost per day
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FAQ
Who owns Tender & True dog food?
Tender & True is owned by Tender & True Pet Nutrition.
Where is Tender & True dog food made?
Tender & True is manufactured in the United States .
Is Tender & True AAFCO approved?
Yes, all of Tender & True recipes are AAFCO approved.
Has Tender & True dog food been recalled?
No Tender & True has never been recalled.