67%

Company HQ
Parent company
Tender & True Pet NutritionSourcing and Manufacturing
Type of food
Dog Dry Food, Cat Dry Food, Dog Wet Food, Cat Wet Food, Dog Fresh Frozen FoodPros
- No recalls that we could find
- Foods are nutritionally complete and balanced according to AAFCO standards
- All animal protein comes from animal sourced ingredients
Cons
- Lower than average protein content
- Price is above market average
Brand Overview
Tender & True uses 95 percent organically sourced ingredients in its cat food and dog food. The product line also features GAP humanely raised animal protein and MSC sustainably sourced fish. Tender & True offers wet and dry food for cats and dogs, as well as natural dog treats.
How Much Does Tender & True Dog food Cost
We’ve compared Tender & True dog food to the other 197 dog food brands in our database.
Brand Price | Market Price Avg | +- From the Avg | |
---|---|---|---|
Dog Dry Food | $3.22/oz | $2.63/oz | +$0.59/oz |
Dog Wet Food | $0.23/oz | $0.42/oz | -$0.19/oz |
Dog Fresh Frozen Food | $28.99/oz | $6.06/oz | +$22.93/oz |
Tender & True dog food is priced above the average market price for dog food.
Tender & True Nutrient Profile comparison
We’ve compared Tender & True dog food to the other 197 dog food brands in our database.
Dog Dry Food
Brand Avg | Market Avg | +- From the Avg | |
---|---|---|---|
Protein | 30.48% | 30.32% | +0.16% |
Fat | 17.94% | 16.03% | +1.91% |
Fiber | 5.52% | 5.21% | +0.31% |
Dog Wet Food
Brand Avg | Market Avg | +- From the Avg | |
---|---|---|---|
Protein | 38.26% | 44.44% | -6.18% |
Fat | 20.84% | 21.94% | -1.10% |
Fiber | 9.59% | 7.40% | +2.19% |
Dog Fresh Frozen Food
Brand Avg | Market Avg | +- From the Avg | |
---|---|---|---|
Protein | 42.22% | 44.39% | -2.17% |
Fat | 41.11% | 27.44% | +13.67% |
Fiber | 3.33% | 4.94% | -1.61% |
All of Tender & True dog food recipes meets AAFCO's minimum requirements.
Recall History
The following list (if present) shows all dog food recalls related to Tender & True since 2009. If no recalls are listed, no recall events have been reported.
Since 2009 Tender & True has never been recalled.
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FAQ
Who owns Tender & True dog food?
Tender & True is owned by Tender & True Pet Nutrition.
Where is Tender & True dog food made?
Tender & True is manufactured in the United States .
Is Tender & True AAFCO approved?
Not, all of Tender & True recipes are AAFCO approved, the following recipes are not AAFCO approved.
Has Tender & True dog food been recalled?
No Tender & True has never been recalled.