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Tender & True Dog Food Review
Company HQ
Omaha, Nebraska
Parent company
Tender & True Pet Nutrition
Sourcing and Manufacturing
United States
Type of food
Dry Dog Food, Wet Dog Food, Freeze-Dried Dog Food
Ratings
67%
? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 49%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 71%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 69%
? This metric is based on customer ratings from various retailers. Customer Experience 69%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 46%
To our knowledge, Tender & True has never had a product recall
Foods are nutritionally complete and balanced according to AAFCO standards
All recipes are free of artificial colors, flavors, and preservatives
Cons
Some recipes contain plant-based protein
Lower than average protein content
Price is above market average
Brand Overview
Tender & True uses 95 percent organically sourced ingredients in its cat food and dog food. The product line also features GAP humanely raised animal protein and MSC sustainably sourced fish. Tender & True offers wet and dry food for cats and dogs, as well as natural dog treats.
How Much Does Tender & True Dog Food Cost
We’ve compared Tender & True dog food price to the other 197 dog food brands in our database.
Tender & True Dry Dog Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per lb
$3.78
$3.69
+2%
Price per 100 kcal
$0.24
$0.38
-37%
Price per day
$0.15
$0.23
-35%
Tender & True Dry Dog Food is priced below the average market price for dog food.
Tender & True Wet Dog Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per oz
$0.32
$0.41
-22%
Price per 100 kcal
$1.16
$1.55
-25%
Price per day
$0.69
$0.93
-26%
Tender & True Wet Dog Food is priced below the average market price for dog food.
Tender & True Freeze-Dried Dog Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per lb
$28.00
$22.01
+27%
Price per 100 kcal
$1.21
$1.89
-36%
Price per day
$0.73
$1.13
-35%
Tender & True Freeze-Dried Dog Food is priced below the average market price for dog food.
Tender & True Nutrient Profile Comparison
We’ve compared Tender & True dog food recipes nutrient profile to the other 197 dog food brands in our database.
Dry Dog Food
Brand Avg
Market Avg
% From the Avg
DM Protein
30.48%
30.01%
+2%
DM Fat
17.94%
15.84%
+13%
DM Fiber
5.52%
5.49%
+1%
DM Carb
46.07%
47.75%
-4%
Wet Dog Food
Brand Avg
Market Avg
% From the Avg
DM Protein
38.26%
42.89%
-11%
DM Fat
20.84%
22.28%
-6%
DM Fiber
9.59%
7.40%
+30%
DM Carb
31.33%
26.34%
+19%
Freeze-Dried Dog Food
Brand Avg
Market Avg
% From the Avg
DM Protein
42.22%
44.23%
-5%
DM Fat
41.11%
26.20%
+57%
DM Fiber
3.33%
4.67%
-29%
DM Carb
13.33%
24.63%
-46%
All of Tender & True dog food recipes meets AAFCO's minimum requirements.
Recall History
The following list (if present) shows all dog food recalls related to Tender & True Dog Food Review since 2011. If no recalls are listed, no recall events have been reported.
Since 2011 Tender & True has never been recalled.
Explore All Reviews of Tender & True Dog Food Recipes
Tender & True is owned by Tender & True Pet Nutrition.
Where is Tender & True dog food made?
Tender & True is manufactured in the United States .
Is Tender & True AAFCO approved?
Yes, all of Tender & True recipes are AAFCO approved.
Has Tender & True dog food been recalled?
No Tender & True has never been recalled.
Disclaimer and Disclosure
At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and
unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to
include certain products in our reviews.
We do, however, participate in affiliate marketing programs and we partner with select brands to fund
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Omaha, Nebraska 
Tender & True Limited Ingredient Grain-Free Ocean Whitefish & Potato Recipe Dry Dog Food 
Tender & True Organic Grain-Free Turkey & Liver Recipe Dry Dog Food 
Tender & True Organic Chicken & Liver Recipe Grain-Free Canned Dog Food 
Tender & True Limited Ingredient Salmon & Sweet Potato Recipe Grain-Free Wet Dog Food 
Tender & True Organic Grain-Free Chicken & Liver Recipe Dry Dog Food 
Tender & True Organic Chicken Recipe Small Breed Grain-Free Dry Dog Food 
Who owns Tender & True dog food?
