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Tender & True Dog Food Review

? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 39%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 72%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 62%
? This metric is based on customer ratings from various retailers. Customer Experience 65%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 44%

Company HQ

LocationOmaha, Nebraska

Parent company

Tender & True Pet Nutrition

Sourcing and Manufacturing

LocationUnited States

Type of food

Dog Dry Food, Cat Dry Food, Dog Wet Food, Cat Wet Food, Dog Fresh Frozen Food

Where to Buy

Amazon Chewy Only Natural Pet Walmart


  • No recalls that we could find
  • Foods are nutritionally complete and balanced according to AAFCO standards
  • All animal protein comes from animal sourced ingredients


  • Lower than average protein content
  • Price is above market average

Brand Overview

Tender & True uses 95 percent organically sourced ingredients in its cat food and dog food. The product line also features GAP humanely raised animal protein and MSC sustainably sourced fish. Tender & True offers wet and dry food for cats and dogs, as well as natural dog treats.

How Much Does Tender & True Dog food Cost

We’ve compared Tender & True dog food to the other 197 dog food brands in our database.

Brand Price Market Price Avg +- From the Avg
Dog Dry Food $2.88/lb $2.49/lb +$0.39/lb
Dog Wet Food $0.22/oz $0.31/oz -$0.09/oz
Dog Fresh Frozen Food $28.99/lb $16.20/lb +$12.79/lb
Tender & True dog food is priced above the average market price for dog food.

Tender & True Nutrient Profile comparison

We’ve compared Tender & True dog food to the other 197 dog food brands in our database.

Dog Dry Food

Brand Avg Market Avg +- From the Avg
Protein 30.48% 30.10% +0.38%
Fat 17.94% 15.92% +2.02%
Fiber 5.52% 5.27% +0.25%

Dog Wet Food

Brand Avg Market Avg +- From the Avg
Protein 38.26% 43.26% -5.00%
Fat 20.84% 22.89% -2.05%
Fiber 9.59% 6.99% +2.60%

Dog Fresh Frozen Food

Brand Avg Market Avg +- From the Avg
Protein 42.22% 44.48% -2.26%
Fat 41.11% 27.38% +13.73%
Fiber 3.33% 4.55% -1.22%
All of Tender & True dog food recipes meets AAFCO's minimum requirements.

Recall History

The following list (if present) shows all dog food recalls related to Tender & True since 2009. If no recalls are listed, no recall events have been reported.

Since 2009 Tender & True has never been recalled.
Compare Food 2/3

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Who owns Tender & True dog food?

Tender & True is owned by Tender & True Pet Nutrition.

Where is Tender & True dog food made?

Tender & True is manufactured in the United States .

Is Tender & True AAFCO approved?

Not, all of Tender & True recipes are AAFCO approved, the following recipes are not AAFCO approved.

Has Tender & True dog food been recalled?

No Tender & True has never been recalled.

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