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Tender & True Cat Food Review

Company HQ

LocationOmaha, Nebraska us-flag

Parent company

Tender & True Pet Nutrition

Sourcing and Manufacturing

LocationUnited States us-flag

Type of food

Dry Cat Food, Wet Cat Food


? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 53%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 73%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 70%
? This metric is based on customer ratings from various retailers. Customer Experience 60%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 45%
  • To our knowledge, Tender & True has never had a product recall
  • Foods are nutritionally complete and balanced according to AAFCO standards
  • Affordable
  • All recipes are free of artificial colors, flavors, and preservatives
  • Some recipes contain plant-based protein
  • Lower than average protein content

Brand Overview

Tender & True uses 95 percent organically sourced ingredients in its cat food and dog food. The product line also features GAP humanely raised animal protein and MSC sustainably sourced fish. Tender & True offers wet and dry food for cats and dogs, as well as natural dog treats.

How Much Does Tender & True Cat Food Cost

We’ve compared Tender & True cat food price to the other 197 cat food brands in our database.

Tender & True Dry Cat Food Price Comparison

Brand AvgMarket Avg% From the Avg
Price per lb$4.88$4.82+1%
Price per 100 kcal$0.29$0.39-27%
Price per day$0.17$0.24-29%

Tender & True Dry Cat Food is priced below the average market price for cat food.

Tender & True Wet Cat Food Price Comparison

Brand AvgMarket Avg% From the Avg
Price per oz$0.51$0.57-11%
Price per 100 kcal$1.65$2.41-31%
Price per day$0.99$1.44-31%

Tender & True Wet Cat Food is priced below the average market price for cat food.

Tender & True Nutrient Profile Comparison

We’ve compared Tender & True cat food recipes nutrient profile to the other 197 cat food brands in our database.

Dry Cat Food

Brand AvgMarket Avg% From the Avg
DM Protein 33.33% 38.63% -14%
DM Fat 19.08% 16.64% +15%
DM Fiber 4.82% 5.22% -8%
DM Carb 42.78% 38.21% +12%

Wet Cat Food

Brand AvgMarket Avg% From the Avg
DM Protein 39.78% 53.21% -25%
DM Fat 23.86% 17.63% +35%
DM Fiber 10.15% 6.56% +55%
DM Carb 26.21% 14.04% +87%

All of Tender & True cat food recipes meets AAFCO's minimum requirements.

Recall History

The following list (if present) shows all cat food recalls related to Tender & True Cat Food Review since 2011. If no recalls are listed, no recall events have been reported.

Since 2011 Tender & True has never been recalled.

Explore All Reviews of Tender & True Cat Food Recipes


faq-item-image Who owns Tender & True cat food?

Tender & True is owned by Tender & True Pet Nutrition.

faq-item-image Where is Tender & True cat food made?

Tender & True is manufactured in the United States us-flag.

faq-item-image Is Tender & True AAFCO approved?

Yes, all of Tender & True recipes are AAFCO approved.

faq-item-image Has Tender & True cat food been recalled?

No Tender & True has never been recalled.

Disclaimer and Disclosure

At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to include certain products in our reviews.

We do, however, participate in affiliate marketing programs and we partner with select brands to fund our site. We choose the products we review carefully and review them thoroughly before publishing a review or accepting any form of payment.

Proceeds from this program and our partners enable us to continue providing high-quality content to our readers. Read more about how we’re funded here.

2 thoughts on “Tender & True Cat Food Review

  • Cami

    Picked up Organic Cat Pate Chicken & Liver Recipe on a whim. I did notice a stronger bitter smell, barely thought anything of it until both girls (both vocal and eager to eat dinner) smelled it and wouldn’t take a single bite of it. Maybe it’s the plant protein? For reference they usually have Hill’s Science or wet food like Fancy Feast, Tiki, Weruva

  • deborah brookman

    Re Tender and True….Ocean whitefish and potato recipe

    In approx 45 days I have had to return 2 different bags of the above. The first bag….both my cats refused to eat this dry food. I returned to MOM’s market.
    I tried another manufacturer food and they were eating again.
    Approx…5 days ago I decided to try another bag, as it is my cats favorite food. They are somewhat reluctant to eat and one is throwing the food up.
    Barcode on this bag is 8 54803 00518 8

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