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Tender & True Cat Food Review
Company HQ
Omaha, Nebraska
Parent company
Tender & True Pet Nutrition
Sourcing and Manufacturing
United States
Type of food
Dry Cat Food, Wet Cat Food
Ratings
67%
? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 53%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 73%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 70%
? This metric is based on customer ratings from various retailers. Customer Experience 60%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 45%
To our knowledge, Tender & True has never had a product recall
Foods are nutritionally complete and balanced according to AAFCO standards
Affordable
All recipes are free of artificial colors, flavors, and preservatives
Cons
Some recipes contain plant-based protein
Lower than average protein content
Brand Overview
Tender & True uses 95 percent organically sourced ingredients in its cat food and dog food. The product line also features GAP humanely raised animal protein and MSC sustainably sourced fish. Tender & True offers wet and dry food for cats and dogs, as well as natural dog treats.
How Much Does Tender & True Cat Food Cost
We’ve compared Tender & True cat food price to the other 197 cat food brands in our database.
Tender & True Dry Cat Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per lb
$4.88
$4.82
+1%
Price per 100 kcal
$0.29
$0.39
-27%
Price per day
$0.17
$0.24
-29%
Tender & True Dry Cat Food is priced below the average market price for cat food.
Tender & True Wet Cat Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per oz
$0.51
$0.57
-11%
Price per 100 kcal
$1.65
$2.41
-31%
Price per day
$0.99
$1.44
-31%
Tender & True Wet Cat Food is priced below the average market price for cat food.
Tender & True Nutrient Profile Comparison
We’ve compared Tender & True cat food recipes nutrient profile to the other 197 cat food brands in our database.
Dry Cat Food
Brand Avg
Market Avg
% From the Avg
DM Protein
33.33%
38.63%
-14%
DM Fat
19.08%
16.64%
+15%
DM Fiber
4.82%
5.22%
-8%
DM Carb
42.78%
38.21%
+12%
Wet Cat Food
Brand Avg
Market Avg
% From the Avg
DM Protein
39.78%
53.21%
-25%
DM Fat
23.86%
17.63%
+35%
DM Fiber
10.15%
6.56%
+55%
DM Carb
26.21%
14.04%
+87%
All of Tender & True cat food recipes meets AAFCO's minimum requirements.
Recall History
The following list (if present) shows all cat food recalls related to Tender & True Cat Food Review since 2011. If no recalls are listed, no recall events have been reported.
Since 2011 Tender & True has never been recalled.
Explore All Reviews of Tender & True Cat Food Recipes
Tender & True is owned by Tender & True Pet Nutrition.
Where is Tender & True cat food made?
Tender & True is manufactured in the United States .
Is Tender & True AAFCO approved?
Yes, all of Tender & True recipes are AAFCO approved.
Has Tender & True cat food been recalled?
No Tender & True has never been recalled.
Disclaimer and Disclosure
At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and
unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to
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Picked up Organic Cat Pate Chicken & Liver Recipe on a whim. I did notice a stronger bitter smell, barely thought anything of it until both girls (both vocal and eager to eat dinner) smelled it and wouldn’t take a single bite of it. Maybe it’s the plant protein? For reference they usually have Hill’s Science or wet food like Fancy Feast, Tiki, Weruva
deborah brookman
Re Tender and True….Ocean whitefish and potato recipe
In approx 45 days I have had to return 2 different bags of the above. The first bag….both my cats refused to eat this dry food. I returned to MOM’s market. I tried another manufacturer food and they were eating again. Approx…5 days ago I decided to try another bag, as it is my cats favorite food. They are somewhat reluctant to eat and one is throwing the food up. Barcode on this bag is 8 54803 00518 8
Omaha, Nebraska 
Tender & True Organic Turkey & Liver Recipe Grain- Free Canned Cat Food 
Tender & True Limited Ingredient Ocean Whitefish & Potato Recipe Grain-Free Canned Cat Food 
Tender & True Organic Chicken & Liver Recipe Grain-Free Dry Cat Food 
Tender & True Limited Ingredient Salmon & Sweet Potato Recipe Grain-Free Dry Cat Food 
Tender & True Organic Chicken & Liver Recipe Grain- Free Canned Cat Food 
Tender & True Organic Turkey & Liver Recipe Grain- Free Dry Cat Food 
Who owns Tender & True cat food?
Picked up Organic Cat Pate Chicken & Liver Recipe on a whim. I did notice a stronger bitter smell, barely thought anything of it until both girls (both vocal and eager to eat dinner) smelled it and wouldn’t take a single bite of it. Maybe it’s the plant protein? For reference they usually have Hill’s Science or wet food like Fancy Feast, Tiki, Weruva
Re Tender and True….Ocean whitefish and potato recipe
In approx 45 days I have had to return 2 different bags of the above. The first bag….both my cats refused to eat this dry food. I returned to MOM’s market.
I tried another manufacturer food and they were eating again.
Approx…5 days ago I decided to try another bag, as it is my cats favorite food. They are somewhat reluctant to eat and one is throwing the food up.
Barcode on this bag is 8 54803 00518 8