1. Home
  2. >> Cat Food Reviews
  3. >> Purpose

Purpose Carnivore Rabbit Freeze-Dried Grain Free Raw Cat Food

Purpose Carnivore Rabbit Freeze-Dried Grain Free Raw Cat Food
Company info
Company HQ
New York, New York
Parent company
PURPOSE PET FOOD
Product info
Age Range: Adult
Food Form Fresh Frozen Cat Food
Cost per day: $2.32
Primary proteins
  • Rabbit
View Feeding Instruction

Feeding Instruction

A single morning serving will allow your cat to nibble freely throughout the day. The serving size should be adjusted based on your cat's age and activity level. Water is essential to your cat's good health. Always provide your cat with a bowl of fresh water.

Kittens (Under 1 Year): Feed 2 times the Adult requirement.

Pregnant and Nursing Cats: Feed 2 - 4 times the Adult requirement.

GOT IT

Ingredients

Rabbit, Herring Oil, Organic Apple Cider Vinegar, Organic Coconut Oil, Vitamine E (D-Alpha Tocopherol), Mixed Tocopherols, Potassium Chloride, Dried Kelp, Sodium Chloride, Zinc Proteinate, Iron Proteinate, Taurine, Vitamin E Supplement, Niacin Supplement, Copper Proteinate, Manganese Proteinate, Thiamine Mononitrate, D-Calcium Pantothenate, Sodium Selenite, Riboflavin Supplement, Biotin, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement.

Compare Prices To Find The Lowest Price

Overall Score

Loading
64%

Ratings

? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 66%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 80%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 0%
? This metric is based on customer ratings from various retailers. Customer Experience 58%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 30%

Estimated Nutrient Content

To understand the nutrient content of pet food, we visualize its macronutrient composition in three ways. In the charts below, you’ll see a guaranteed analysis on an as-fed basis, a dry matter analysis, and a breakdown of the food’s macronutrients on a calorie-weighted basis.

Remember that all of these values are estimates based on the guaranteed analysis published by the company, and the food’s actual nutrient values may be slightly different.

Guaranteed Analysis

Loading

Protein: 55%

Fat: 13%

Fiber: 1%

Moisture: 8%

Ash: 0%

Carb: 23%

Dry Matter Analysis

Loading

Protein: 59.78%

Fat: 14.13%

Fiber: 1.09%

Ash: 8%

Carb: 25%

Calorie Weighted Basis

Loading

Protein: 50.2%

Fat: 28.81%

Carb: 20.99%

Our Review

Pros
  • Rich in protein
  • To our knowledge, Purpose has never had a product recall
  • Freeze-dried food retains the nutritional value of raw meat
  • Supplemented with chelated minerals for optimal nutrient absorption
  • Contains dried kelp as a natural source of essential nutrients
Cons
  • Expensive
  • High in carbohydrates
  • Low in moisture
  • Contains plant-based proteins
  • Freeze dried cat food requires rehydration, which is time-consuming
  • Some cats may be allergic to fish

Recall History

The following list (if present) shows all cat food recalls related to Purpose since 2011. If no recalls are listed, no recall events have been reported.

Since 2011 Purpose has never been recalled.

Ingredient Review

Our review of Purpose Carnivore Rabbit Freeze-Dried Grain Free Raw Cat Food begins with a detailed look at the food’s ingredients.

The first ingredient is Rabbit. Rabbit is a high-protein, low-fat meat with high vitamin B12 content. In pet food, rabbit can be a source of novel protein, so it is often seen in recipes for pets with allergies.

The second ingredient is Herring Oil. Herring oil is derived from the boiled fatty tissue of herring fish. In pet food, herring oil is added as a source of Omega-3 essential fatty acids.

The third ingredient is Organic Apple Cider Vinegar. Organic apple cider vinegar is the fermented juice of apples grown without chemical fertilizers, pesticides, or herbicides. The organic apple cider vinegar in pet food can act as a prebiotic and help improve your companion’s digestion.

The fourth ingredient is Organic Coconut Oil. Organic coconut oil is natural fat extracted from coconuts grown without chemical fertilizers, pesticides, or herbicides. In pet food, organic coconut oil can be a good source of healthy fat, lauric acid, vitamins, and minerals

The fifth ingredient is Vitamine E.

When we analyzed the ingredients in Purpose Carnivore Rabbit Freeze-Dried Grain Free Raw Cat Food, we found that most of the protein is derived from meat based sources.

Price Analysis

Price per oz

Product info

$3.89

Market Price avg.

$2.54

% From the Avg

+53%

Price per 100 kcal

Product info

$3.86

Market Price avg.

$2.01

% From the Avg

+92%

Price per day

Product info

$2.32

Market Price avg.

$1.21

% From the Avg

+91%

Purpose Carnivore Rabbit Freeze-Dried Grain Free Raw Cat Food is priced well above the average market price for fresh frozen cat food.

Nutritional Analysis

Adult cat foods can have a lot of variability in calorie density but generally meet requirements for the average active cat. With formulations addressing a wide variety of needs, including weight loss or gain, indoor or outdoor living, or hairball problems, individual recipes may vary greatly in calorie, fiber, and nutritional content.

With that in mind, we’ve compared Purpose Carnivore Rabbit Freeze-Dried Grain Free Raw Cat Food to the other 66 fresh frozen cat food recipes in our database:

DM Protein

Product info

59.78%

All Products avg.

49.6%

% From the Avg

+21%

DM Fat

Product info

14.13%

All Products avg.

27.58%

% From the Avg

-49%

DM Fiber

Product info

1.09%

All Products avg.

4.38%

% From the Avg

-75%

DM Carb

Product info

25%

All Products avg.

17.56%

% From the Avg

+42%

Analysis Overview

Overall, this is a meat based food that’s high in protein with low fat and high carbohydrate content relative to other Fresh Frozen Cat Foods.

Disclaimer and Disclosure

At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to include certain products in our reviews.

We do, however, participate in affiliate marketing programs and we partner with select brands to fund our site. We choose the products we review carefully and review them thoroughly before publishing a review or accepting any form of payment.

Proceeds from this program and our partners enable us to continue providing high-quality content to our readers. Read more about how we’re funded here.

Leave a Review