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Now Fresh Grain-Free Kitten Recipe Dry Cat Food

Now Fresh Grain-Free Kitten Recipe Dry Cat Food
Company info
Company HQ
British Columbia, Canada
Parent company
Petcurean Pet Nutrition
Product info
Age Range: Kitten
Food Form Dry Kitten Food
Cost per day: $0.20
Primary proteins
  • De-Boned Turkey
  • Whole Dried Egg
  • De-Boned Salmon
  • De-Boned Duck

Ingredients

De-Boned Turkey, Whole Dried Egg, Peas, Potatoes, Potato Flour, Pea Flour, Natural Flavor, Canola Oil (Preserved With Mixed Tocopherols), Flaxseed, Coconut Oil (Preserved With Mixed Tocopherols), De-Boned Salmon, De-Boned Duck, Calcium Carbonate, Monocalcium Phosphate, Phosphoric Acid, Alfalfa, Pea Fiber, Tomato, Apples, Carrots, Pumpkin, Sweet Potatoes, Squash, Bananas, Blueberries, Cranberries, Blackberries, Pomegranate, Papayas, Lentils, Broccoli, Cottage Cheese, Sodium Chloride, Choline Chloride, Dl-Methionine, Taurine, Dried Chicory Root, Potassium Chloride, Vitamins (Vitamin E Supplement, Niacin, L-Ascorbyl-2-Polyphosphate (A Source Of Vitamin C), Thiamine Mononitrate, Biotin, Vitamin A Supplement, D-Calcium Pantothenate, Beta-Carotene, Riboflavin, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid), Minerals (Zinc Proteinate, Ferrous Sulfate, Zinc Oxide, Iron Proteinate, Copper Sulfate, Sodium Selenite, Copper Proteinate, Manganese Proteinate, Manganous Oxide, Calcium Iodate), Dried Lactobacillus Acidophilus Fermentation Product, Dried Enterococcus Faecium Fermentation Product, L-Lysine, Yucca Schidigera Extract, L-Carnitine, Dried Rosemary.

Overall Score

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64%

Ratings

? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 53%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 65%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 39%
? This metric is based on customer ratings from various retailers. Customer Experience 75%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 40%
? Based on the variety of sizes available. Size Variety 73%

Estimated Nutrient Content

To understand the nutrient content of pet food, we visualize its macronutrient composition in three ways. In the charts below, you’ll see a guaranteed analysis on an as-fed basis, a dry matter analysis, and a breakdown of the food’s macronutrients on a calorie-weighted basis.

Remember that all of these values are estimates based on the guaranteed analysis published by the company, and the food’s actual nutrient values may be slightly different.

Guaranteed Analysis

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Protein: 33%

Fat: 20%

Fiber: 2.5%

Moisture: 10%

Ash: 7%

Carb: 27.5%

Dry Matter Analysis

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Protein: 36.67%

Fat: 22.22%

Fiber: 2.78%

Ash: 8%

Carb: 30.56%

Calorie Weighted Basis

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Protein: 30.26%

Fat: 44.53%

Carb: 25.21%

Our Review

Pros
  • To our knowledge, Now Fresh has never had a product recall
  • Supplemented with chelated minerals for optimal nutrient absorption
  • Made with fiber-rich flaxseed
  • Doesn’t contain fillers, by-products, or artificial additives
  • Has all the nutrients your kitten or mother cat needs
Cons
  • Low in moisture
  • Contains plant-based proteins
  • Some cats may be allergic to fish

Recall History

The following list (if present) shows all cat food recalls related to Now Fresh since 2011. If no recalls are listed, no recall events have been reported.

Since 2011 Now Fresh has never been recalled.

Ingredient Review

Our review of Now Fresh Grain-Free Kitten Recipe Dry Cat Food begins with a detailed look at the food’s ingredients.

The first ingredient is De-Boned Turkey. Deboned turkey is turkey meat with the bones removed. In pet food, deboned turkey can be a valuable source of protein.

The second ingredient is Whole Dried Egg. Whole dried egg is a combination of dehydrated egg white and egg yolk. The whole dried egg in pet food are a good source of healthy, easily digested protein, fat, vitamins, and minerals.

The third ingredient is Peas. Pea is a general term to describe whole, split, or milled peas, which are a grain-free, gluten-free source of protein, fiber, and carbohydrates. In pet food, pea products serve as an energy source as well as a supplementary source of vitamins and minerals.

The fourth ingredient is Potatoes. Potatoes are versatile starchy root vegetables that provide carbohydrates, vitamins, minerals, and some fiber. In pet food, potatoes can add texture and flavor while replacing other starches. Many grain-free and gluten-free pet foods contain potatoes.

The fifth ingredient is Potato Flour. Potato flour is finely ground meal, usually sourced from the inner portion of the potato tuber. In pet food, potato flour is used as a bulking agent and as a source of gluten-free carbohydrates, as well as for enhancing texture.

When we analyzed the ingredients in Now Fresh Grain-Free Kitten Recipe Dry Cat Food, we found that most of the protein is derived from meat based sources.

Price Analysis

Price per lb

Product Price

$5.91

Market Price avg.

$4.92

% From the Avg

+20%

Price per 100 kcal

Product Price

$0.33

Market Price avg.

$0.28

% From the Avg

+17%

Price per day

Product Price

$0.20

Market Price avg.

$0.17

% From the Avg

+16%

Now Fresh Grain-Free Kitten Recipe Dry Cat Food is priced above the average market price for dry kitten food.

Nutritional Analysis

Because kittens are rapidly growing and developing, they have higher requirements for calories, protein, and other nutrients. Kitten foods have a higher caloric density to provide for the energy needs for growth. It’s recommended that kittens consume a kitten diet until they reach 1 year of age.

With that in mind, we’ve compared Now Fresh Grain-Free Kitten Recipe Dry Cat Food to the other 51 dry kitten food recipes in our database:

DM Protein

DM Protein

Product info

36.67%

All Products avg.

40.93%

% From the Avg

-10%

DM Fat

DM Fat

Product info

22.22%

All Products avg.

20.41%

% From the Avg

+9%

DM Fiber

DM Fiber

Product info

2.78%

All Products avg.

4.05%

% From the Avg

-31%

DM Carb

DM Carb

Product info

30.56%

All Products avg.

32.98%

% From the Avg

-7%

Analysis Overview

Overall, this is a meat based food that’s low in protein with moderate fat and moderate carbohydrate content relative to other dry kitten foods.

Disclaimer and Disclosure

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