Now Fresh Grain-Free Kitten Recipe Dry Cat Food

Company info
Company HQ
British Columbia, CanadaParent company
Petcurean Pet NutritionProduct info
Primary proteins
- De-Boned Turkey
- Whole Dried Egg
- De-Boned Salmon
- De-Boned Duck
Ingredients
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Estimated Nutrient Content
To understand the nutrient content of pet food, we visualize its macronutrient composition in three ways. In the charts below, you’ll see a guaranteed analysis on an as-fed basis, a dry matter analysis, and a breakdown of the food’s macronutrients on a calorie-weighted basis.
Remember that all of these values are estimates based on the guaranteed analysis published by the company, and the food’s actual nutrient values may be slightly different.
Guaranteed Analysis
Protein: 33%
Fat: 20%
Fiber: 2.5%
Moisture: 10%
Ash: 7%
Carb: 27.5%
Dry Matter Analysis
Protein: 36.67%
Fat: 22.22%
Fiber: 2.78%
Ash: 8%
Carb: 30.56%
Calorie Weighted Basis
Protein: 30.26%
Fat: 44.53%
Carb: 25.21%
Our Review
- To our knowledge, Now Fresh has never had a product recall
- Supplemented with chelated minerals for optimal nutrient absorption
- Made with fiber-rich flaxseed
- Doesn’t contain fillers, by-products, or artificial additives
- Has all the nutrients your kitten or mother cat needs
- Low in moisture
- Contains plant-based proteins
- Some cats may be allergic to fish
Recall History
The following list (if present) shows all cat food recalls related to Now Fresh since 2011. If no recalls are listed, no recall events have been reported.
Since 2011 Now Fresh has never been recalled.
Ingredient Review
Our review of Now Fresh Grain-Free Kitten Recipe Dry Cat Food begins with a detailed look at the food’s ingredients.
The first ingredient is De-Boned Turkey. Deboned turkey is turkey meat with the bones removed. In pet food, deboned turkey can be a valuable source of protein.
The second ingredient is Whole Dried Egg. Whole dried egg is a combination of dehydrated egg white and egg yolk. The whole dried egg in pet food are a good source of healthy, easily digested protein, fat, vitamins, and minerals.
The third ingredient is Peas. Pea is a general term to describe whole, split, or milled peas, which are a grain-free, gluten-free source of protein, fiber, and carbohydrates. In pet food, pea products serve as an energy source as well as a supplementary source of vitamins and minerals.
The fourth ingredient is Potatoes. Potatoes are versatile starchy root vegetables that provide carbohydrates, vitamins, minerals, and some fiber. In pet food, potatoes can add texture and flavor while replacing other starches. Many grain-free and gluten-free pet foods contain potatoes.
The fifth ingredient is Potato Flour. Potato flour is finely ground meal, usually sourced from the inner portion of the potato tuber. In pet food, potato flour is used as a bulking agent and as a source of gluten-free carbohydrates, as well as for enhancing texture.
When we analyzed the ingredients in Now Fresh Grain-Free Kitten Recipe Dry Cat Food, we found that most of the protein is derived from meat based sources.
Price Analysis
Price per lb
Product Price
$5.91
Market Price avg.
$4.92
% From the Avg
+20%
Price per 100 kcal
Product Price
$0.33
Market Price avg.
$0.28
% From the Avg
+17%
Price per day
Product Price
$0.20
Market Price avg.
$0.17
% From the Avg
+16%
Now Fresh Grain-Free Kitten Recipe Dry Cat Food is priced above the average market price for dry kitten food.
Nutritional Analysis
Because kittens are rapidly growing and developing, they have higher requirements for calories, protein, and other nutrients. Kitten foods have a higher caloric density to provide for the energy needs for growth. It’s recommended that kittens consume a kitten diet until they reach 1 year of age.
With that in mind, we’ve compared Now Fresh Grain-Free Kitten Recipe Dry Cat Food to the other 51 dry kitten food recipes in our database:
DM Protein
Product info
36.67%
All Products avg.
40.93%
% From the Avg
-10%
DM Fat
Product info
22.22%
All Products avg.
20.41%
% From the Avg
+9%
DM Fiber
Product info
2.78%
All Products avg.
4.05%
% From the Avg
-31%
DM Carb
Product info
30.56%
All Products avg.
32.98%
% From the Avg
-7%
Analysis Overview
Overall, this is a meat based food that’s low in protein with moderate fat and moderate carbohydrate content relative to other dry kitten foods.
Disclaimer and Disclosure
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