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Now Fresh Cat Food Review

? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 39%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 66%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 36%
? This metric is based on customer ratings from various retailers. Customer Experience 76%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 42%

Company HQ

LocationBritish Columbia, Canada

Parent company

Petcurean Pet Nutrition

Sourcing and Manufacturing

LocationUnited States , Canada

Type of food

Cat Wet Food, Dog Wet Food, Dog Dry Food, Senior Dog Dry Food, Kitten Dry Food, Senior Cat Dry Food, , Puppy Dry Food, Cat Dry Food

Where to Buy

Chewy PetFlow Amazon Only Natural Pet Walmart


  • No recalls that we could find
  • Foods are nutritionally complete and balanced according to AAFCO standards
  • All animal protein comes from animal sourced ingredients


  • Lower than average protein content
  • Price is above market average

Brand Overview

Now Fresh is a Petcurean Pet Nutrition brand. The product line includes canned, dry, and freeze-dried food for dogs and cats of all life stages. Now Fresh pet foods do not contain artificial ingredients, nor are they chemically processed.

How Much Does Now Fresh Cat food Cost

We’ve compared Now Fresh cat food to the other 197 cat food brands in our database.

Brand Price Market Price Avg +- From the Avg
Cat Wet Food $10.38/oz $0.42/oz +$9.96/oz
Senior Cat Dry Food $4.56/lb $3.54/lb +$1.02/lb
Cat Dry Food $4.12/lb $3.21/lb +$0.91/lb
Now Fresh cat food is priced above the average market price for cat food.

Now Fresh Nutrient Profile comparison

We’ve compared Now Fresh cat food to the other 197 cat food brands in our database.

Cat Wet Food

Brand Avg Market Avg +- From the Avg
Protein 45.00% 52.74% -7.74%
Fat 25.56% 17.71% +7.85%
Fiber 5.56% 6.33% -0.77%

Senior Cat Dry Food

Brand Avg Market Avg +- From the Avg
Protein 33.33% 35.32% -1.99%
Fat 15.56% 16.18% -0.62%
Fiber 6.11% 6.41% -0.30%

Cat Dry Food

Brand Avg Market Avg +- From the Avg
Protein 34.44% 38.96% -4.52%
Fat 20.00% 16.71% +3.29%
Fiber 3.89% 5.07% -1.18%
All of Now Fresh cat food recipes meets AAFCO's minimum requirements.

Recall History

The following list (if present) shows all cat food recalls related to Now Fresh since 2009. If no recalls are listed, no recall events have been reported.

Since 2009 Now Fresh has never been recalled.
Compare Food 2/3

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Who owns Now Fresh cat food?

Now Fresh is owned by Petcurean Pet Nutrition.

Where is Now Fresh cat food made?

Now Fresh is manufactured in the United States , Canada .

Is Now Fresh AAFCO approved?

Not, all of Now Fresh recipes are AAFCO approved, the following recipes are not AAFCO approved.

Has Now Fresh cat food been recalled?

No Now Fresh has never been recalled.

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