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? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 59%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 66%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 40%
? This metric is based on customer ratings from various retailers. Customer Experience 68%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 45%
To our knowledge, Now Fresh has never had a product recall
Foods are nutritionally complete and balanced according to AAFCO standards
Now Fresh makes a diverse range of foods for various ages, sizes, and lifestyles
All recipes are free of artificial colors, flavors, and preservatives
Cons
Some recipes contain plant-based protein
Lower than average protein content
Price is above market average
Brand Overview
Now Fresh is a Petcurean Pet Nutrition brand. The product line includes canned, dry, and freeze-dried food for dogs and cats of all life stages. Now Fresh pet foods do not contain artificial ingredients, nor are they chemically processed.
How Much Does Now Fresh Cat Food Cost
We’ve compared Now Fresh cat food price to the other 197 cat food brands in our database.
Now Fresh Wet Cat Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per oz
$11.26
$0.59
+1808%
Price per 100 kcal
$38.95
$1.90
+1953%
Price per day
$23.37
$1.14
+1950%
Now Fresh Wet Cat Food is priced above the average market price for cat food.
Now Fresh Dry Kitten Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per lb
$7.16
$5.09
+41%
Price per 100 kcal
$0.39
$0.29
+35%
Price per day
$0.23
$0.17
+35%
Now Fresh Dry Kitten Food is priced above the average market price for cat food.
Now Fresh Dry Senior Cat Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per lb
$6.39
$4.88
+31%
Price per 100 kcal
$0.41
$0.38
+9%
Price per day
$0.25
$0.23
+9%
Now Fresh Dry Senior Cat Food is priced above the average market price for cat food.
Now Fresh Dry Cat Food Price Comparison
Brand Avg
Market Avg
% From the Avg
Price per lb
$5.64
$4.89
+15%
Price per 100 kcal
$0.34
$0.33
+3%
Price per day
$0.21
$0.20
+5%
Now Fresh Dry Cat Food is priced above the average market price for cat food.
Now Fresh Nutrient Profile Comparison
We’ve compared Now Fresh cat food recipes nutrient profile to the other 197 cat food brands in our database.
Wet Cat Food
Brand Avg
Market Avg
% From the Avg
DM Protein
45.00%
53.21%
-15%
DM Fat
25.56%
17.63%
+45%
DM Fiber
5.56%
6.56%
-15%
DM Carb
23.89%
14.04%
+70%
Dry Kitten Food
Brand Avg
Market Avg
% From the Avg
DM Protein
36.67%
40.93%
-10%
DM Fat
22.22%
20.41%
+9%
DM Fiber
2.78%
4.05%
-31%
DM Carb
30.56%
32.98%
-7%
Dry Senior Cat Food
Brand Avg
Market Avg
% From the Avg
DM Protein
33.33%
35.40%
-6%
DM Fat
15.56%
15.92%
-2%
DM Fiber
6.11%
6.55%
-7%
DM Carb
37.78%
40.66%
-7%
Dry Cat Food
Brand Avg
Market Avg
% From the Avg
DM Protein
34.44%
38.63%
-11%
DM Fat
20.00%
16.64%
+20%
DM Fiber
3.89%
5.22%
-25%
DM Carb
34.44%
38.21%
-10%
All of Now Fresh cat food recipes meets AAFCO's minimum requirements.
Recall History
The following list (if present) shows all cat food recalls related to Now Fresh Cat Food Review since 2011. If no recalls are listed, no recall events have been reported.
Now Fresh is manufactured in the United States , Canada .
Is Now Fresh AAFCO approved?
Yes, all of Now Fresh recipes are AAFCO approved.
Has Now Fresh cat food been recalled?
No Now Fresh has never been recalled.
Disclaimer and Disclosure
At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and
unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to
include certain products in our reviews.
We do, however, participate in affiliate marketing programs and we partner with select brands to fund
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British Columbia, Canada 
Who owns Now Fresh cat food?
.
