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Instinct Limited Ingredient Diet Grain-Free Recipe with Real Rabbit Freeze-Dried Raw Coated Dry Cat Food

Instinct Limited Ingredient Diet Grain-Free Recipe with Real Rabbit Freeze-Dried Raw Coated Dry Cat Food
Company info
Company HQ
Lincoln, Nebraska
Parent company
M.I. Industries
Product info
Age Range: Adult
Food Form Dry Cat Food
Cost per day: $0.22
Primary proteins
  • Rabbit Meal
  • Rabbit
  • Freeze Dried Rabbit

Ingredients

Rabbit Meal, Peas, Tapioca, Canola Oil (preserved with Mixed Tocopherols and Citric Acid), Rabbit, Natural Flavor, Coconut Oil, Montmorillonite Clay, Taurine, Choline Chloride, Potassium Chloride, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), DL-Methionine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Freeze Dried Rabbit, Salt, Pumpkinseeds, Rosemary Extract.

Overall Score

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70%

Ratings

? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 57%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 69%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 25%
? This metric is based on customer ratings from various retailers. Customer Experience 82%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 40%
? Based on the variety of sizes available. Size Variety 100%

Estimated Nutrient Content

To understand the nutrient content of pet food, we visualize its macronutrient composition in three ways. In the charts below, you’ll see a guaranteed analysis on an as-fed basis, a dry matter analysis, and a breakdown of the food’s macronutrients on a calorie-weighted basis.

Remember that all of these values are estimates based on the guaranteed analysis published by the company, and the food’s actual nutrient values may be slightly different.

Guaranteed Analysis

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Protein: 35%

Fat: 19%

Fiber: 5.5%

Moisture: 9%

Ash: 0%

Carb: 31.5%

Dry Matter Analysis

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Protein: 38.46%

Fat: 20.88%

Fiber: 6.04%

Ash: 8%

Carb: 34.62%

Calorie Weighted Basis

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Protein: 31.07%

Fat: 40.96%

Carb: 27.96%

Our Review

Pros
  • To our knowledge, Instinct has never had a product recall
  • Freeze-dried food retains the nutritional value of raw meat
  • Supplemented with chelated minerals for optimal nutrient absorption
  • Doesn’t contain fillers, by-products, or artificial additives
Cons
  • Expensive
  • Low protein content
  • High in carbohydrates
  • Low in moisture
  • Contains plant-based proteins
  • Freeze dried cat food requires rehydration, which is time-consuming

Recall History

The following list (if present) shows all cat food recalls related to Instinct since 2011. If no recalls are listed, no recall events have been reported.

Since 2011 Instinct has never been recalled.

Ingredient Review

Our review of Instinct Limited Ingredient Diet Grain-Free Recipe with Real Rabbit Freeze-Dried Raw Coated Dry Cat Food begins with a detailed look at the food’s ingredients.

The first ingredient is Rabbit Meal. Rabbit meal is baked, dried, ground meat from rabbits. This is a high-protein, low-fat meat with high vitamin B12 content. In pet food, rabbit meal can be a source of novel protein, so it you might see it in recipes for pets with allergies.

The second ingredient is Peas. Pea is a general term to describe whole, split, or milled peas, which are a grain-free, gluten-free source of protein, fiber, and carbohydrates. In pet food, pea products serve as an energy source as well as a supplementary source of vitamins and minerals.

The third ingredient is Tapioca. Tapioca is a type of starch that comes from the cassava root. It is often used as a filler or binder, as well as a source of easily digested carbohydrates. In pet food, tapioca is often added to grain-free and gluten-free recipes.

The fourth ingredient is Canola Oil. Canola oil – also known as rapeseed oil – is a oil pressed from rapeseeds. In pet food, canola oil serves as an inexpensive source of fat, Omega-3 and Omega-6 fatty acids, and vitamins E and K.

The fifth ingredient is Mixed Tocopherols. Mixed tocopherols are a form of vitamin E. These antioxidants are used as a natural preservative. In pet food, mixed tocopherols help to prevent spoilage and oxidization.

When we analyzed the ingredients in Instinct Limited Ingredient Diet Grain-Free Recipe with Real Rabbit Freeze-Dried Raw Coated Dry Cat Food, we found that most of the protein is derived from meat based sources.

Price Analysis

Price per lb

Product Price

$6.38

Market Price avg.

$4.27

% From the Avg

+49%

Price per 100 kcal

Product Price

$0.36

Market Price avg.

$0.26

% From the Avg

+37%

Price per day

Product Price

$0.22

Market Price avg.

$0.16

% From the Avg

+36%

Instinct Limited Ingredient Diet Grain-Free Recipe with Real Rabbit Freeze-Dried Raw Coated Dry Cat Food is priced well above the average market price for dry cat food.

Nutritional Analysis

Adult cat foods can have a lot of variability in calorie density but generally meet requirements for the average active cat. With formulations addressing a wide variety of needs, including weight loss or gain, indoor or outdoor living, or hairball problems, individual recipes may vary greatly in calorie, fiber, and nutritional content.

With that in mind, we’ve compared Instinct Limited Ingredient Diet Grain-Free Recipe with Real Rabbit Freeze-Dried Raw Coated Dry Cat Food to the other 534 dry cat food recipes in our database:

DM Protein

DM Protein

Product info

38.46%

All Products avg.

38.91%

% From the Avg

-1%

DM Fat

DM Fat

Product info

20.88%

All Products avg.

16.8%

% From the Avg

+24%

DM Fiber

DM Fiber

Product info

6.04%

All Products avg.

5.11%

% From the Avg

+18%

DM Carb

DM Carb

Product info

34.62%

All Products avg.

37.83%

% From the Avg

-8%

Analysis Overview

Overall, this is a meat based food that’s moderate in protein with high fat and moderate carbohydrate content relative to other dry cat foods.

Disclaimer and Disclosure

At Pet Food Sherpa, our primary goal is to provide pet owners like you with accurate, relevant, and unbiased information about pet nutrition. As such, we do not accept gifts or incentives as motivation to include certain products in our reviews.

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