65%

Company HQ
Parent company
M.I. IndustriesSourcing and Manufacturing
Type of food
Cat Dry Food, Cat Food Toppings Fd Dh, Cat Food Toppings Wet, Cat Freeze Dried Food, Cat Wet Food, Dog Dry Food, Dog Food Toppings Fd Dh, Dog Food Toppings Wet, Dog Freeze Dried Food, Dog Wet Food, Fresh Cat Frozen, Fresh Dog FrozenPros
- Foods are nutritionally complete and balanced according to AAFCO standards
- Affordable
- Instinct makes a diverse range of foods for various ages, sizes, and lifestyles
Cons
- Lower than average protein content
- The brand has been previously recalled
Brand Overview
Instinct is a Nature’s Variety brand that focuses on providing pets with simple, real, raw meals. The raw ingredients in Nature’s Variety are freeze-dried for convenience. The company offers food for dogs and cats alike, including grain-free and limited ingredient diets.
How Much Does Instinct Cat food Cost
We’ve compared Instinct cat food to the other 202 cat foods in our database.
Brand Price | Market Price Avg | +- From the Avg | |
---|---|---|---|
Cat Dry Food | $4.89/lb | $3.49/lb | +$1.40/lb |
Cat Food Toppings Fd Dh | $2.42/oz | $2.74/oz | -$0.32/oz |
Cat Food Toppings Wet | $0.45/oz | $0.78/oz | -$0.33/oz |
Cat Wet Food | $0.56/oz | $0.43/oz | +$0.13/oz |
Fresh Cat Frozen | $6.42/lb | $6.42/lb | $0.00/lb |
Instinct cat food is priced above the average market price for cat food.
Instinct Nutrient Profile comparison
We’ve compared Instinct cat food to the other 202 cat foods in our database.
Protein | Market Protein Avg | +- From the Avg | |
---|---|---|---|
Cat Food Toppings Fd Dh | 39.01% | 43.68% | -4.67% |
Cat Freeze Dried Food | 38.3% | 49.3% | -11% |
Cat Wet Food | 47.74% | 51.63% | -3.89% |
Fresh Cat Frozen | 40% | 40% | 0% |
Cat Food Toppings Wet | 48.23% | 80.02% | -31.79% |
Cat Dry Food | 44.37% | 38.25% | +6.12% |
All of Instinct cat food recipes meets AAFCO's minimum requirements.
Recall History
The following list (if present) shows all cat food recalls related to Instinct since 2009. If no recalls are listed, no recall events have been reported.
Instinct® - Instinct® Raw Chicken Formula for dogs (07/24/2015)
Date: | 07/24/2015 |
---|---|
Company Name: | Nature's Variety |
Product Description: | Instinct® Raw Chicken Formula for dogs |
Recall Reason: | Salmonella |
Instinct Raw Boost Grain-Free Recipe with Real Chicken & Freeze-Dried Raw Coated Pieces Dry Cat Food
Find More Cat Brands








FAQ
Who owns Instinct cat food?
Instinct is owned by M.I. Industries.
Where is Instinct cat food made?
Instinct is manufactured in the United States .
Is Instinct AAFCO approved?
Yes, all of Instinct recipes are AAFCO approved.
Has Instinct cat food been recalled?
Instinct has been recalled 1 times in the years 2015.