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Instinct Cat Food Review

Company HQ

LocationLincoln, Nebraska

Parent company

M.I. Industries

Sourcing and Manufacturing

LocationUnited States

Type of food

Dry Cat Food, Wet Kitten Food, Wet Frozen Cat Food, Wet Cat Food, Freeze-Dried Cat Food, Dry Kitten Food, Freeze-Dried Kitten Food, Wet Frozen Kitten Food

Ratings

69%
? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 71%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 73%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 46%
? This metric is based on customer ratings from various retailers. Customer Experience 75%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 48%
Pros
  • To our knowledge, Instinct has never had a product recall
  • Foods are nutritionally complete and balanced according to AAFCO standards
  • All recipes are free of artificial colors, flavors, and preservatives
Cons
  • Some recipes contain plant-based protein
  • Lower than average protein content
  • Price is above market average

Brand Overview

Instinct is a Nature’s Variety brand that focuses on providing pets with simple, real, raw meals. The raw ingredients in Nature’s Variety are freeze-dried for convenience. The company offers food for dogs and cats alike, including grain-free and limited ingredient diets.

How Much Does Instinct Cat Food Cost

We’ve compared Instinct cat food price to the other 197 cat food brands in our database.

Dry Cat Food

Brand Avg Market Avg % From the Avg
Price per lb $6.24 $4.27 +46%
Price per 100 kcal $0.33 $0.26 +23%
Price per day $0.20 $0.16 +25%

Instinct Dry Cat Food is priced above the average market price for cat food.

Wet Kitten Food

Brand Avg Market Avg % From the Avg
Price per oz $0.50 $0.49 +2%
Price per 100 kcal $1.51 $1.65 -9%
Price per day $0.90 $0.99 -9%

Instinct Wet Kitten Food is priced below the average market price for cat food.

Wet Frozen Cat Food

Brand Avg Market Avg % From the Avg
Price per lb $7.99 $8.95 -11%
Price per 100 kcal $1.07 $1.33 -19%
Price per day $0.64 $0.80 -20%

Instinct Wet Frozen Cat Food is priced below the average market price for cat food.

Wet Cat Food

Brand Avg Market Avg % From the Avg
Price per oz $0.61 $0.51 +20%
Price per 100 kcal $2.16 $2.10 +3%
Price per day $1.30 $1.26 +3%

Instinct Wet Cat Food is priced above the average market price for cat food.

Freeze-Dried Cat Food

Brand Avg Market Avg % From the Avg
Price per oz $2.02 $2.92 -31%
Price per 100 kcal $1.86 $2.29 -19%
Price per day $1.12 $1.37 -18%

Instinct Freeze-Dried Cat Food is priced below the average market price for cat food.

Dry Kitten Food

Brand Avg Market Avg % From the Avg
Price per lb $3.84 $4.54 -15%
Price per 100 kcal $0.21 $0.26 -22%
Price per day $0.12 $0.16 -25%

Instinct Dry Kitten Food is priced below the average market price for cat food.

Freeze-Dried Kitten Food

Brand Avg Market Avg % From the Avg
Price per oz $2.63 $2.63 0%
Price per 100 kcal $2.01 $2.01 0%
Price per day $1.20 $1.20 0%

Instinct Freeze-Dried Kitten Food is priced within the average market price for cat food.

Wet Frozen Kitten Food

Brand Avg Market Avg % From the Avg
Price per lb $7.19 $7.19 0%
Price per 100 kcal $0.97 $0.97 0%
Price per day $0.58 $0.58 0%

Instinct Wet Frozen Kitten Food is priced within the average market price for cat food.

Instinct Nutrient Profile Comparison

We’ve compared Instinct cat food recipes nutrient profile to the other 197 cat food brands in our database.

Dry Cat Food

Brand Avg Market Avg % From the Avg
DM Protein 44.22% 38.82% +14%
DM Fat 20.43% 16.74% +22%
DM Fiber 4.11% 5.11% -20%
DM Carb 31.25% 38.00% -18%

Wet Kitten Food

Brand Avg Market Avg % From the Avg
DM Protein 54.55% 50.77% +7%
DM Fat 27.27% 24.53% +11%
DM Fiber 4.55% 6.79% -33%
DM Carb 13.64% 10.56% +29%

Wet Frozen Cat Food

Brand Avg Market Avg % From the Avg
DM Protein 40.00% 51.87% -23%
DM Fat 30.00% 26.49% +13%
DM Fiber 10.00% 2.88% +247%
DM Carb 20.00% 15.63% +28%

Wet Cat Food

Brand Avg Market Avg % From the Avg
DM Protein 47.42% 52.92% -10%
DM Fat 23.13% 17.74% +30%
DM Fiber 9.32% 6.38% +46%
DM Carb 20.14% 13.98% +44%

Freeze-Dried Cat Food

Brand Avg Market Avg % From the Avg
DM Protein 40.43% 48.50% -17%
DM Fat 36.17% 26.84% +35%
DM Fiber 3.19% 4.67% -32%
DM Carb 20.21% 19.42% +4%

Dry Kitten Food

Brand Avg Market Avg % From the Avg
DM Protein 46.70% 40.93% +14%
DM Fat 24.73% 20.41% +21%
DM Fiber 3.30% 4.05% -19%
DM Carb 25.27% 32.98% -23%

Freeze-Dried Kitten Food

Brand Avg Market Avg % From the Avg
DM Protein 41.49% 41.49% 0%
DM Fat 29.79% 29.79% 0%
DM Fiber 4.26% 4.26% 0%
DM Carb 24.47% 24.47% 0%

Wet Frozen Kitten Food

Brand Avg Market Avg % From the Avg
DM Protein 46.67% 46.67% 0%
DM Fat 26.67% 26.67% 0%
DM Fiber 10.00% 10.00% 0%
DM Carb 16.67% 16.67% 0%

All of Instinct cat food recipes meets AAFCO's minimum requirements.

Recall History

The following list (if present) shows all cat food recalls related to Instinct Cat Food Review since 2011. If no recalls are listed, no recall events have been reported.

Since 2011 Instinct has never been recalled.

Explore All Reviews of Instinct Cat Food Recipes

FAQ

faq-item-image Who owns Instinct cat food?

Instinct is owned by M.I. Industries.

faq-item-image Where is Instinct cat food made?

Instinct is manufactured in the United States .

faq-item-image Is Instinct AAFCO approved?

Yes, all of Instinct recipes are AAFCO approved.

faq-item-image Has Instinct cat food been recalled?

No Instinct has never been recalled.

Disclaimer and Disclosure

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