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Instinct Dog Food Review

? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 45%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 75%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 81%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 66%
? This metric is based on customer ratings from various retailers. Customer Experience 80%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value Manufacturing Method 40%

Company HQ

LocationLincoln, Nebraska

Parent company

M.I. Industries

Sourcing and Manufacturing

LocationUnited States

Type of food

Dog Dry Food, Dog Wet Food, Cat Dry Food, Cat Wet Food, Dog Fresh Frozen Food, Cat Fresh Frozen Food

Where to Buy

Chewy PetFlow Only Natural Pet Petco PetSmart Walmart Amazon


  • Foods are nutritionally complete and balanced according to AAFCO standards
  • Affordable
  • All animal protein comes from animal sourced ingredients


  • Lower than average protein content
  • The brand has been previously recalled

Brand Overview

Instinct is a Nature’s Variety brand that focuses on providing pets with simple, real, raw meals. The raw ingredients in Nature’s Variety are freeze-dried for convenience. The company offers food for dogs and cats alike, including grain-free and limited ingredient diets.

How Much Does Instinct Dog food Cost

We’ve compared Instinct dog food to the other 197 dog food brands in our database.

Brand Price Market Price Avg +- From the Avg
Dog Dry Food $3.40/oz $2.63/oz +$0.77/oz
Dog Wet Food $0.41/oz $0.42/oz -$0.01/oz
Dog Fresh Frozen Food $3.53/oz $6.06/oz -$2.53/oz
Instinct dog food is priced below the average market price for dog food.

Instinct Nutrient Profile comparison

We’ve compared Instinct dog food to the other 197 dog food brands in our database.

Dog Dry Food

Brand Avg Market Avg +- From the Avg
Protein 35.88% 30.32% +5.56%
Fat 20.48% 16.03% +4.45%
Fiber 4.53% 5.21% -0.68%

Dog Wet Food

Brand Avg Market Avg +- From the Avg
Protein 45.62% 44.44% +1.18%
Fat 22.30% 21.94% +0.36%
Fiber 9.62% 7.40% +2.22%

Dog Fresh Frozen Food

Brand Avg Market Avg +- From the Avg
Protein 38.16% 44.39% -6.23%
Fat 28.12% 27.44% +0.68%
Fiber 9.42% 4.94% +4.48%
All of Instinct dog food recipes meets AAFCO's minimum requirements.

Recall History

The following list (if present) shows all dog food recalls related to Instinct since 2009. If no recalls are listed, no recall events have been reported.

Instinct® - Instinct® Raw Chicken Formula for dogs (07/24/2015) -+
Date: 07/24/2015
Company Name: Nature's Variety
Product Description: Instinct® Raw Chicken Formula for dogs
Recall Reason: Salmonella

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Who owns Instinct dog food?

Instinct is owned by M.I. Industries.

Where is Instinct dog food made?

Instinct is manufactured in the United States .

Is Instinct AAFCO approved?

Not, all of Instinct recipes are AAFCO approved, the following recipes are not AAFCO approved.

Has Instinct dog food been recalled?

Instinct has been recalled 1 times in the years 2015.

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