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Instinct Dog Food Review

Company HQ

LocationLincoln, Nebraska

Parent company

M.I. Industries

Sourcing and Manufacturing

LocationUnited States

Type of food

Dry Dog Food, Dry Puppy Food, Wet Dog Food, Dry Senior Dog Food, Wet Frozen Dog Food, Freeze-Dried Dog Food, Wet Puppy Food, Freeze-Dried Puppy Food, Freeze-Dried Senior Dog Food

Ratings

69%
? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 56%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 73%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 100%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 53%
? This metric is based on customer ratings from various retailers. Customer Experience 77%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value. Manufacturing Method 53%
Pros
  • High protein content
  • To our knowledge, Instinct has never had a product recall
  • Foods are nutritionally complete and balanced according to AAFCO standards
  • Affordable
  • Instinct makes a diverse range of foods for various ages, sizes, and lifestyles
  • All recipes are free of artificial colors, flavors, and preservatives
Cons
  • Some recipes contain plant-based protein

Brand Overview

Instinct is a Nature’s Variety brand that focuses on providing pets with simple, real, raw meals. The raw ingredients in Nature’s Variety are freeze-dried for convenience. The company offers food for dogs and cats alike, including grain-free and limited ingredient diets.

How Much Does Instinct Dog Food Cost

We’ve compared Instinct dog food price to the other 197 dog food brands in our database.

Dry Dog Food

Brand Avg Market Avg % From the Avg
Price per lb $6.25 $3.43 +82%
Price per 100 kcal $0.33 $0.22 +48%
Price per day $0.19 $0.13 +46%

Instinct Dry Dog Food is priced above the average market price for dog food.

Dry Puppy Food

Brand Avg Market Avg % From the Avg
Price per lb $4.62 $3.57 +29%
Price per 100 kcal $0.24 $0.22 +12%
Price per day $0.14 $0.13 +8%

Instinct Dry Puppy Food is priced above the average market price for dog food.

Wet Dog Food

Brand Avg Market Avg % From the Avg
Price per oz $0.41 $0.36 +14%
Price per 100 kcal $1.38 $1.32 +5%
Price per day $0.83 $0.79 +5%

Instinct Wet Dog Food is priced above the average market price for dog food.

Dry Senior Dog Food

Brand Avg Market Avg % From the Avg
Price per lb $5.84 $3.45 +69%
Price per 100 kcal $0.31 $0.29 +8%
Price per day $0.19 $0.17 +12%

Instinct Dry Senior Dog Food is priced above the average market price for dog food.

Wet Frozen Dog Food

Brand Avg Market Avg % From the Avg
Price per lb $7.38 $10.85 -32%
Price per 100 kcal $0.98 $1.45 -33%
Price per day $0.59 $0.87 -32%

Instinct Wet Frozen Dog Food is priced below the average market price for dog food.

Freeze-Dried Dog Food

Brand Avg Market Avg % From the Avg
Price per lb $4.75 $22.81 -79%
Price per 100 kcal $1.11 $1.80 -38%
Price per day $0.67 $1.08 -38%

Instinct Freeze-Dried Dog Food is priced below the average market price for dog food.

Wet Puppy Food

Brand Avg Market Avg % From the Avg
Price per oz $0.28 $0.29 -3%
Price per 100 kcal $0.85 $0.93 -9%
Price per day $0.51 $0.56 -9%

Instinct Wet Puppy Food is priced below the average market price for dog food.

Freeze-Dried Puppy Food

Brand Avg Market Avg % From the Avg
Price per lb $5.06 $8.53 -41%
Price per 100 kcal $1.08 $1.36 -20%
Price per day $0.65 $0.81 -20%

Instinct Freeze-Dried Puppy Food is priced below the average market price for dog food.

Freeze-Dried Senior Dog Food

Brand Avg Market Avg % From the Avg
Price per oz $2.42 $2.42 0%
Price per 100 kcal $1.87 $1.42 +31%
Price per day $1.12 $0.85 +32%

Instinct Freeze-Dried Senior Dog Food is priced above the average market price for dog food.

Instinct Nutrient Profile Comparison

We’ve compared Instinct dog food recipes nutrient profile to the other 197 dog food brands in our database.

Dry Dog Food

Brand Avg Market Avg % From the Avg
DM Protein 35.79% 30.03% +19%
DM Fat 20.61% 16.01% +29%
DM Fiber 4.51% 5.37% -16%
DM Carb 39.09% 47.69% -18%

Dry Puppy Food

Brand Avg Market Avg % From the Avg
DM Protein 33.98% 32.35% +5%
DM Fat 21.32% 17.94% +19%
DM Fiber 4.59% 4.66% -2%
DM Carb 40.10% 44.25% -9%

Wet Dog Food

Brand Avg Market Avg % From the Avg
DM Protein 45.46% 42.92% +6%
DM Fat 24.65% 22.91% +8%
DM Fiber 9.70% 7.10% +37%
DM Carb 20.20% 26.32% -23%

Dry Senior Dog Food

Brand Avg Market Avg % From the Avg
DM Protein 39.56% 28.44% +39%
DM Fat 17.58% 13.38% +31%
DM Fiber 4.40% 5.48% -20%
DM Carb 38.46% 51.94% -26%

Wet Frozen Dog Food

Brand Avg Market Avg % From the Avg
DM Protein 40.56% 39.70% +2%
DM Fat 28.78% 28.01% +3%
DM Fiber 10.23% 6.26% +63%
DM Carb 20.43% 24.44% -16%

Freeze-Dried Dog Food

Brand Avg Market Avg % From the Avg
DM Protein 33.21% 45.03% -26%
DM Fat 24.41% 27.30% -11%
DM Fiber 5.79% 4.24% +37%
DM Carb 36.60% 23.05% +59%

Wet Puppy Food

Brand Avg Market Avg % From the Avg
DM Protein 45.45% 42.84% +6%
DM Fat 27.27% 27.27% 0%
DM Fiber 13.64% 7.01% +95%
DM Carb 13.64% 22.55% -40%

Freeze-Dried Puppy Food

Brand Avg Market Avg % From the Avg
DM Protein 34.38% 39.91% -14%
DM Fat 25.71% 26.97% -5%
DM Fiber 5.41% 5.52% -2%
DM Carb 34.51% 27.60% +25%

Freeze-Dried Senior Dog Food

Brand Avg Market Avg % From the Avg
DM Protein 40.43% 34.66% +17%
DM Fat 30.85% 22.09% +40%
DM Fiber 5.32% 5.44% -2%
DM Carb 23.40% 37.81% -38%

All of Instinct dog food recipes meets AAFCO's minimum requirements.

Recall History

The following list (if present) shows all dog food recalls related to Instinct Dog Food Review since 2011. If no recalls are listed, no recall events have been reported.

Since 2011 Instinct has never been recalled.

Explore All Reviews of Instinct Dog Food Recipes

FAQ

faq-item-image Who owns Instinct dog food?

Instinct is owned by M.I. Industries.

faq-item-image Where is Instinct dog food made?

Instinct is manufactured in the United States .

faq-item-image Is Instinct AAFCO approved?

Yes, all of Instinct recipes are AAFCO approved.

faq-item-image Has Instinct dog food been recalled?

No Instinct has never been recalled.

Disclaimer and Disclosure

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