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Instinct Dog Food Review

? This rating is determined by comparing the food’s nutritional content to AAFCO standards and other foods in our database. Nutrient Value 82%
? Each recipe is evaluated based on a 5-point ingredient rating system that measures ingredients’ nutritional value, safety, and more. Quality of Ingredients 74%
? We scan the FDA’s database and rate each brand by the number of recalls in its history. Brands with fewer recalls receive higher ratings. Recall History 50%
? By comparing the prices of foods in our database, we determine if a food is above or below market average price. Lower-priced foods receive higher ratings. Price 47%
? This metric is based on customer ratings from various retailers. Customer Experience 82%
? Our rating system evaluates each food’s manufacturing method, assigning higher ratings to manufacturing processes that promote higher nutritional value Manufacturing Method 41%

Company HQ

LocationLincoln, Nebraska

Parent company

M.I. Industries

Sourcing and Manufacturing

LocationUnited States

Type of food

Cat Dry Food, Cat Food Toppings Fd Dh, Cat Food Toppings Wet, Cat Freeze Dried Food, Cat Wet Food, Dog Dry Food, Dog Food Toppings Fd Dh, Dog Food Toppings Wet, Dog Freeze Dried Food, Dog Wet Food, Fresh Cat Frozen, Fresh Dog Frozen

Where to Buy



  • Foods are nutritionally complete and balanced according to AAFCO standards
  • Affordable
  • Instinct makes a diverse range of foods for various ages, sizes, and lifestyles


  • Lower than average protein content
  • The brand has been previously recalled

Brand Overview

Instinct is a Nature’s Variety brand that focuses on providing pets with simple, real, raw meals. The raw ingredients in Nature’s Variety are freeze-dried for convenience. The company offers food for dogs and cats alike, including grain-free and limited ingredient diets.

How Much Does Instinct Dog food Cost

We’ve compared Instinct dog food to the other 202 dog foods in our database.

Brand Price Market Price Avg +- From the Avg
Dog Dry Food $4.14/lb $2.90/lb +$1.24/lb
Dog Food Toppings Fd Dh $2.23/oz $2.63/oz -$0.40/oz
Dog Food Toppings Wet $0.53/oz $0.92/oz -$0.39/oz
Dog Wet Food $0.34/oz $0.30/oz +$0.04/oz
Fresh Dog Frozen $5.84/lb $6.74/lb -$0.90/lb
Instinct dog food is priced below the average market price for dog food.

Instinct Nutrient Profile comparison

We’ve compared Instinct dog food to the other 202 dog foods in our database.

Protein Market Protein Avg +- From the Avg
Dog Freeze Dried Food 31.55% 41.88% -10.33%
Dog Dry Food 35.88% 29.89% +5.99%
Dog Food Toppings Fd Dh 38.26% 44.56% -6.3%
Fresh Dog Frozen 41.21% 41.21% 0%
Dog Wet Food 46.16% 43.1% +3.06%
Dog Food Toppings Wet 44.44% 59.68% -15.24%
All of Instinct dog food recipes meets AAFCO's minimum requirements.

Recall History

The following list (if present) shows all dog food recalls related to Instinct since 2009. If no recalls are listed, no recall events have been reported.

Instinct® - Instinct® Raw Chicken Formula for dogs (07/24/2015) -+
Date: 07/24/2015
Company Name: Nature's Variety
Product Description: Instinct® Raw Chicken Formula for dogs
Recall Reason: Salmonella

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Who owns Instinct dog food?

Instinct is owned by M.I. Industries.

Where is Instinct dog food made?

Instinct is manufactured in the United States .

Is Instinct AAFCO approved?

Yes, all of Instinct recipes are AAFCO approved.

Has Instinct dog food been recalled?

Instinct has been recalled 1 times in the years 2015.

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